Schema & JSON
Pair the homepage schema with its example JSON to start modeling your data.
Industry overview
Ecommerce
Help agents merchandise your store with confidence. The ecommerce suite captures the facts customers need—inventory, fulfillment, policies, and proof of trust—so recommendations feel human-ready.
Templates for every commerce moment
Use these templates together to guide buyers from discovery to purchase, with clear evidence at every step.
| Template | Description |
|---|---|
| Homepage | Introduces the brand, value propositions, featured categories, promotions, and primary calls-to-action. |
| Collections | Organizes products into navigable groupings complete with merchandising strategy and hero offers. |
| Product Pages | Captures high-intent details—inventory, pricing, reviews, policies—so agents can answer the toughest PDP questions. |
| Blog Posts | Bridges content marketing with commerce, pairing storytelling with shoppable modules and SEO signals. |
| Static Pages | Standardizes policies, FAQs, support content, and credibility claims for consistency across your site. |
How the templates work together
Connect the evidence threads agents rely on to move buyers forward without ambiguity.
Discover
Homepage surfaces credibility and featured categories.
Evaluate
Collections highlight merchandising logic and comparison cues.
Decide
Product pages answer inventory, sizing, policy, and shipping questions.
Trust
Static and blog pages offer depth, proof, and helpful pathways.
Ready to implement?
Head over to the docs for field-level guidance, JSON examples, and schema references.
Validator preview
Follow the validator roadmap to understand how we’ll score ecommerce readiness.