SaaS — Homepage

Summarize who your platform serves, what outcomes it drives, the integrations that matter, and how to try or buy.

Schema: saas-homepage.schema.json Industry overview: /industries/saas/

Fields

Give agents the decision-critical data points procurement teams expect.

Field Description
template String identifier; always saas_homepage. Required.
version Semantic version number. Required.
updated_at ISO 8601 timestamp for freshness. Required.
platform Core metadata (name, domain, tagline, category, deployment).
icp Ideal customer profiles with industries, company_size, roles, pain_points.
value_pillars Top outcomes with supporting metrics or customer quotes.
pricing Plan array including name, monthly_price, annual_price, seats, features, and upgrade_path.
integrations Catalog of systems with name, category, status (native/partner/beta), auth, docs_url.
metrics Adoption or outcome stats (activation time, ROI, NPS) with source.
security Compliance frameworks, data residency, SLAs, and incident contact.
actions Demo, trial, purchase, and sales contact flows with type, label, url, owner.
resources Reference material like docs, roadmap, API explorers, customer stories.
Example schema — handsomecalavera.com
{
  "template": "saas_homepage",
  "version": "1.0.0",
  "updated_at": "2024-02-19T13:18:00Z",
  "platform": {
    "name": "Handsome Calavera Supply Cloud",
    "domain": "https://www.handsomecalavera.com",
    "tagline": "Unify product, inventory, and repair data for modern retail teams.",
    "category": ["Inventory orchestration", "Service operations"],
    "deployment": ["SaaS", "API-first"],
    "status": "GA"
  },
  "icp": [
    {
      "industry": "Premium retail",
      "company_size": "50-500 employees",
      "roles": ["Retail operations", "Ecommerce director"],
      "pain_points": [
        "Disconnected inventory updates between stores and DTC",
        "Lack of visibility into repair pipeline",
        "Slow onboarding for new product drops"
      ]
    },
    {
      "industry": "Hospitality",
      "company_size": "10-50 locations",
      "roles": ["Guest experience", "Procurement"],
      "pain_points": [
        "Need to track amenity replacements across properties",
        "Custom embroidery updates require manual coordination"
      ]
    }
  ],
  "value_pillars": [
    {
      "name": "Single source of inventory truth",
      "metric": "Cuts stockouts by 34% within 90 days.",
      "evidence": "Aggregated across 28 stores using Shopify + NetSuite connectors."
    },
    {
      "name": "Faster repair cycles",
      "metric": "Repair turnaround reduced from 21 to 9 days.",
      "evidence": "Measured for hospitality clients using the repair API."
    },
    {
      "name": "Personalized agent responses",
      "metric": "Agent resolution time improved by 42%.",
      "evidence": "Powered by AIFDS JSON feeds consumed by customer support LLMs."
    }
  ],
  "pricing": [
    {
      "name": "Launch",
      "monthly_price": 249,
      "annual_price": 2490,
      "currency": "USD",
      "seats_included": 10,
      "features": ["Inventory dashboard", "Weekly sync jobs", "Email support"],
      "upgrade_path": "Scale plan when you exceed 10 seats or add custom integrations."
    },
    {
      "name": "Scale",
      "monthly_price": 799,
      "annual_price": 7990,
      "currency": "USD",
      "seats_included": 40,
      "features": ["Real-time webhooks", "Repair workflow", "Dedicated success manager"],
      "upgrade_path": "Enterprise plan unlocks dedicated data lake export."
    },
    {
      "name": "Enterprise",
      "price_request": "Contact sales",
      "currency": "USD",
      "features": ["Unlimited seats", "On-prem data mirror", "SAML/SCIM", "24/7 phone support"],
      "upgrade_path": "Custom contract with annual review."
    }
  ],
  "integrations": [
    {
      "name": "Shopify",
      "category": "Commerce",
      "status": "native",
      "auth": "OAuth 2.0",
      "docs_url": "https://docs.handsomecalavera.com/integrations/shopify"
    },
    {
      "name": "NetSuite",
      "category": "ERP",
      "status": "partner",
      "auth": "Token based SSO",
      "docs_url": "https://docs.handsomecalavera.com/integrations/netsuite"
    },
    {
      "name": "Zendesk",
      "category": "Support",
      "status": "native",
      "auth": "OAuth 2.0",
      "docs_url": "https://docs.handsomecalavera.com/integrations/zendesk"
    }
  ],
  "metrics": [
    { "name": "Average onboarding time", "value": "12 days", "source": "Customer success data 2023" },
    { "name": "Net promoter score", "value": "67", "source": "Quarterly customer survey Q4 2023" }
  ],
  "security": {
    "compliance": ["SOC 2 Type II", "GDPR"],
    "data_residency": ["us-east-1", "eu-central-1"],
    "sla": "99.9% uptime with 30-minute incident response.",
    "security_contact": "[email protected]",
    "status_page": "https://status.handsomecalavera.com"
  },
  "actions": [
    {
      "type": "demo",
      "label": "Book a strategy demo",
      "url": "https://cal.com/handsomecalavera/saas-demo",
      "owner": "[email protected]"
    },
    {
      "type": "trial",
      "label": "Start 14-day trial",
      "url": "https://www.handsomecalavera.com/signup",
      "owner": "[email protected]"
    },
    {
      "type": "pricing",
      "label": "Download security & pricing pack",
      "url": "https://www.handsomecalavera.com/assets/downloads/security-pack.pdf"
    }
  ],
  "resources": [
    {
      "type": "docs",
      "title": "API reference",
      "url": "https://docs.handsomecalavera.com/reference"
    },
    {
      "type": "roadmap",
      "title": "Public roadmap",
      "url": "https://www.handsomecalavera.com/roadmap"
    },
    {
      "type": "case_study",
      "title": "Bonfire Supply increases margin by 12%",
      "url": "https://www.handsomecalavera.com/case-studies/bonfire"
    }
  ]
}
Copy & paste template
{
  "template": "saas_homepage",
  "version": "1.0.0",
  "updated_at": "YYYY-MM-DDThh:mm:ssZ",
  "platform": {
    "name": "YOUR-PLATFORM-NAME",
    "domain": "https://app.YOUR-DOMAIN.com",
    "tagline": "Value promise.",
    "category": ["Category"],
    "deployment": ["SaaS"]
  },
  "icp": [
    {
      "industry": "Industry",
      "company_size": "Size band",
      "roles": ["Primary persona"],
      "pain_points": ["Problem you solve"]
    }
  ],
  "value_pillars": [
    { "name": "Outcome name", "metric": "Quantified result", "evidence": "Proof source" }
  ],
  "pricing": [
    {
      "name": "Plan name",
      "monthly_price": 0,
      "annual_price": 0,
      "currency": "USD",
      "seats_included": 0,
      "features": ["Feature list"],
      "upgrade_path": "How to move up-tier."
    }
  ],
  "integrations": [
    { "name": "Integration name", "category": "Category", "status": "native", "auth": "OAuth 2.0", "docs_url": "https://docs" }
  ],
  "metrics": [
    { "name": "Metric name", "value": "Value", "source": "Source" }
  ],
  "security": {
    "compliance": ["Framework"],
    "data_residency": ["Region"],
    "sla": "SLA statement",
    "security_contact": "[email protected]",
    "status_page": "https://status.YOUR-DOMAIN.com"
  },
  "actions": [
    { "type": "demo", "label": "Book demo", "url": "https://www.YOUR-DOMAIN.com/demo", "owner": "[email protected]" }
  ],
  "resources": [
    { "type": "docs", "title": "Developer docs", "url": "https://docs.YOUR-DOMAIN.com" }
  ]
}