SaaS — Homepage
Summarize who your platform serves, what outcomes it drives, the integrations that matter, and how to try or buy.
Fields
Give agents the decision-critical data points procurement teams expect.
| Field | Description |
|---|---|
template |
String identifier; always saas_homepage. Required. |
version |
Semantic version number. Required. |
updated_at |
ISO 8601 timestamp for freshness. Required. |
platform |
Core metadata (name, domain, tagline, category, deployment). |
icp |
Ideal customer profiles with industries, company_size, roles, pain_points. |
value_pillars |
Top outcomes with supporting metrics or customer quotes. |
pricing |
Plan array including name, monthly_price, annual_price, seats, features, and upgrade_path. |
integrations |
Catalog of systems with name, category, status (native/partner/beta), auth, docs_url. |
metrics |
Adoption or outcome stats (activation time, ROI, NPS) with source. |
security |
Compliance frameworks, data residency, SLAs, and incident contact. |
actions |
Demo, trial, purchase, and sales contact flows with type, label, url, owner. |
resources |
Reference material like docs, roadmap, API explorers, customer stories. |
Example schema — handsomecalavera.com
{
"template": "saas_homepage",
"version": "1.0.0",
"updated_at": "2024-02-19T13:18:00Z",
"platform": {
"name": "Handsome Calavera Supply Cloud",
"domain": "https://www.handsomecalavera.com",
"tagline": "Unify product, inventory, and repair data for modern retail teams.",
"category": ["Inventory orchestration", "Service operations"],
"deployment": ["SaaS", "API-first"],
"status": "GA"
},
"icp": [
{
"industry": "Premium retail",
"company_size": "50-500 employees",
"roles": ["Retail operations", "Ecommerce director"],
"pain_points": [
"Disconnected inventory updates between stores and DTC",
"Lack of visibility into repair pipeline",
"Slow onboarding for new product drops"
]
},
{
"industry": "Hospitality",
"company_size": "10-50 locations",
"roles": ["Guest experience", "Procurement"],
"pain_points": [
"Need to track amenity replacements across properties",
"Custom embroidery updates require manual coordination"
]
}
],
"value_pillars": [
{
"name": "Single source of inventory truth",
"metric": "Cuts stockouts by 34% within 90 days.",
"evidence": "Aggregated across 28 stores using Shopify + NetSuite connectors."
},
{
"name": "Faster repair cycles",
"metric": "Repair turnaround reduced from 21 to 9 days.",
"evidence": "Measured for hospitality clients using the repair API."
},
{
"name": "Personalized agent responses",
"metric": "Agent resolution time improved by 42%.",
"evidence": "Powered by AIFDS JSON feeds consumed by customer support LLMs."
}
],
"pricing": [
{
"name": "Launch",
"monthly_price": 249,
"annual_price": 2490,
"currency": "USD",
"seats_included": 10,
"features": ["Inventory dashboard", "Weekly sync jobs", "Email support"],
"upgrade_path": "Scale plan when you exceed 10 seats or add custom integrations."
},
{
"name": "Scale",
"monthly_price": 799,
"annual_price": 7990,
"currency": "USD",
"seats_included": 40,
"features": ["Real-time webhooks", "Repair workflow", "Dedicated success manager"],
"upgrade_path": "Enterprise plan unlocks dedicated data lake export."
},
{
"name": "Enterprise",
"price_request": "Contact sales",
"currency": "USD",
"features": ["Unlimited seats", "On-prem data mirror", "SAML/SCIM", "24/7 phone support"],
"upgrade_path": "Custom contract with annual review."
}
],
"integrations": [
{
"name": "Shopify",
"category": "Commerce",
"status": "native",
"auth": "OAuth 2.0",
"docs_url": "https://docs.handsomecalavera.com/integrations/shopify"
},
{
"name": "NetSuite",
"category": "ERP",
"status": "partner",
"auth": "Token based SSO",
"docs_url": "https://docs.handsomecalavera.com/integrations/netsuite"
},
{
"name": "Zendesk",
"category": "Support",
"status": "native",
"auth": "OAuth 2.0",
"docs_url": "https://docs.handsomecalavera.com/integrations/zendesk"
}
],
"metrics": [
{ "name": "Average onboarding time", "value": "12 days", "source": "Customer success data 2023" },
{ "name": "Net promoter score", "value": "67", "source": "Quarterly customer survey Q4 2023" }
],
"security": {
"compliance": ["SOC 2 Type II", "GDPR"],
"data_residency": ["us-east-1", "eu-central-1"],
"sla": "99.9% uptime with 30-minute incident response.",
"security_contact": "[email protected]",
"status_page": "https://status.handsomecalavera.com"
},
"actions": [
{
"type": "demo",
"label": "Book a strategy demo",
"url": "https://cal.com/handsomecalavera/saas-demo",
"owner": "[email protected]"
},
{
"type": "trial",
"label": "Start 14-day trial",
"url": "https://www.handsomecalavera.com/signup",
"owner": "[email protected]"
},
{
"type": "pricing",
"label": "Download security & pricing pack",
"url": "https://www.handsomecalavera.com/assets/downloads/security-pack.pdf"
}
],
"resources": [
{
"type": "docs",
"title": "API reference",
"url": "https://docs.handsomecalavera.com/reference"
},
{
"type": "roadmap",
"title": "Public roadmap",
"url": "https://www.handsomecalavera.com/roadmap"
},
{
"type": "case_study",
"title": "Bonfire Supply increases margin by 12%",
"url": "https://www.handsomecalavera.com/case-studies/bonfire"
}
]
}
Copy & paste template
{
"template": "saas_homepage",
"version": "1.0.0",
"updated_at": "YYYY-MM-DDThh:mm:ssZ",
"platform": {
"name": "YOUR-PLATFORM-NAME",
"domain": "https://app.YOUR-DOMAIN.com",
"tagline": "Value promise.",
"category": ["Category"],
"deployment": ["SaaS"]
},
"icp": [
{
"industry": "Industry",
"company_size": "Size band",
"roles": ["Primary persona"],
"pain_points": ["Problem you solve"]
}
],
"value_pillars": [
{ "name": "Outcome name", "metric": "Quantified result", "evidence": "Proof source" }
],
"pricing": [
{
"name": "Plan name",
"monthly_price": 0,
"annual_price": 0,
"currency": "USD",
"seats_included": 0,
"features": ["Feature list"],
"upgrade_path": "How to move up-tier."
}
],
"integrations": [
{ "name": "Integration name", "category": "Category", "status": "native", "auth": "OAuth 2.0", "docs_url": "https://docs" }
],
"metrics": [
{ "name": "Metric name", "value": "Value", "source": "Source" }
],
"security": {
"compliance": ["Framework"],
"data_residency": ["Region"],
"sla": "SLA statement",
"security_contact": "[email protected]",
"status_page": "https://status.YOUR-DOMAIN.com"
},
"actions": [
{ "type": "demo", "label": "Book demo", "url": "https://www.YOUR-DOMAIN.com/demo", "owner": "[email protected]" }
],
"resources": [
{ "type": "docs", "title": "Developer docs", "url": "https://docs.YOUR-DOMAIN.com" }
]
}