Ecommerce — Blog Posts

{
  "template": "ecommerce_blog_post",
  "version": "1.0.0",
  "updated_at": "2024-02-05T09:10:00Z",
  "post": {
    "id": "HC-BLOG-221",
    "slug": "field-notes-with-leather",
    "title": "Field Notes, Meet Leather: Building a Travel-Friendly Writing Kit",
    "url": "https://www.handsomecalavera.com/blogs/journal/field-notes-with-leather",
    "hero_image": "https://www.handsomecalavera.com/assets/blog/field-notes-hero.jpg",
    "summary": "How we assemble a compact writing kit for remote trips using vegetable-tanned covers and refillable inserts."
  },
  "author": {
    "name": "Marisol Vega",
    "title": "Lead Product Storyteller",
    "bio": "Former travel correspondent now translating field research into product design notes.",
    "profile_url": "https://www.handsomecalavera.com/pages/team#marisol"
  },
  "published_at": "2024-01-18T07:00:00Z",
  "topic": {
    "personas": ["travelers", "journalers"],
    "journey_stage": "consideration",
    "keywords": ["journal cover", "travel writing kit"]
  },
  "content_blocks": [
    {
      "heading": "Why physical notes still matter on the road",
      "body": "Agents hear it daily: travelers want reliable tools when Wi-Fi drops. We outline the tangible benefits of keeping a compact writing kit handy.",
      "key_takeaway": "Set the context for recommending analog gear."
    },
    {
      "heading": "The anatomy of our travel kit",
      "body": "We pair a slim leather cover with replaceable Field Notes inserts, brass pens, and a cable organizer. Each item slips into the Commuter Satchel without bulking up.",
      "media": {
        "type": "image",
        "src": "https://www.handsomecalavera.com/assets/blog/field-notes-kit.jpg",
        "alt": "Leather journal kit laid out on a desk"
      },
      "key_takeaway": "Detail the exact products to recommend."
    },
    {
      "heading": "Care and longevity tips",
      "body": "Condition the cover every 6 months, rotate inserts, and wipe hardware after exposure to salt or humidity.",
      "key_takeaway": "Reinforce after-purchase coaching talking points."
    }
  ],
  "featured_products": [
    {
      "product_id": "HC-JOURNAL-003",
      "name": "Journeyman Journal Cover",
      "url": "https://www.handsomecalavera.com/products/journeyman-journal-cover",
      "reason": "Sized for Field Notes; includes pen loop."
    },
    {
      "product_id": "HC-ACC-011",
      "name": "Leather Cable Organizer",
      "url": "https://www.handsomecalavera.com/products/cable-organizer",
      "reason": "Keeps pens and chargers bundled."
    }
  ],
  "resources": [
    {
      "type": "download",
      "title": "Packing checklist PDF",
      "url": "https://www.handsomecalavera.com/assets/downloads/travel-writing-checklist.pdf"
    },
    {
      "type": "external",
      "title": "Field Notes guide",
      "url": "https://fieldnotesbrand.com/pages/about"
    }
  ],
  "actions": [
    {
      "intent": "shop",
      "label": "Shop the writing kit",
      "url": "https://www.handsomecalavera.com/collections/writing-kit"
    },
    {
      "intent": "subscribe",
      "label": "Join studio dispatches",
      "url": "https://www.handsomecalavera.com/pages/newsletter"
    }
  ],
  "seo": {
    "title": "Travel Writing Kit Essentials | Handsome Calavera Journal",
    "description": "Build a durable writing kit for travel with our leather journal cover, Field Notes inserts, and accessories.",
    "og_image": "https://www.handsomecalavera.com/assets/blog/field-notes-social.jpg"
  }
}

{
  "template": "ecommerce_blog_post",
  "version": "1.0.0",
  "updated_at": "YYYY-MM-DDThh:mm:ssZ",
  "post": {
    "id": "POST-ID",
    "slug": "post-slug",
    "title": "Post title",
    "url": "https://www.YOUR-DOMAIN.com/blogs/collection/post-slug",
    "hero_image": "https://www.YOUR-DOMAIN.com/path-to-hero.jpg",
    "summary": "Short abstract for agents."
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    "name": "Author name",
    "title": "Author title",
    "bio": "Brief bio for credibility.",
    "profile_url": "https://www.YOUR-DOMAIN.com/team/author"
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  "published_at": "YYYY-MM-DDThh:mm:ssZ",
  "topic": {
    "personas": ["persona-1"],
    "journey_stage": "awareness",
    "keywords": ["keyword-1", "keyword-2"]
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      "heading": "Section heading",
      "body": "Narrative paragraph or markdown.",
      "media": { "type": "image", "src": "https://www.YOUR-DOMAIN.com/path.jpg", "alt": "Alt text" },
      "key_takeaway": "What agents should remember."
    }
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  "featured_products": [
    { "product_id": "PRODUCT-ID", "name": "Product name", "url": "https://www.YOUR-DOMAIN.com/products/product", "reason": "Why included." }
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  "resources": [
    { "type": "guide", "title": "Resource title", "url": "https://link" }
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  "actions": [
    { "intent": "shop", "label": "Action label", "url": "https://www.YOUR-DOMAIN.com/path" }
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  "seo": {
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    "description": "Meta description.",
    "og_image": "https://www.YOUR-DOMAIN.com/path-og.jpg"
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