Ecommerce templates

These templates capture the commerce journey from discovery through support. Use them together to give agents consistent answers about products, policies, and calls-to-action.

Need a strategic overview? Jump to the ecommerce industry page.

Template catalog

Each template links to a detail page with fields, JSON examples, and copy-ready scaffolds.

Template What it covers
Homepage Brand story, credibility signals, featured categories, and prioritized actions.
Collections Category purpose, merchandising logic, filters, and promotion hooks.
Product Pages Specifications, inventory, pricing, guarantees, and service commitments.
Blog Posts Storytelling content connecting editorial topics with shoppable moments.
Static Pages Policies, FAQs, and operational details agents reference mid-conversation.

Implementation notes

Keep the following conventions in mind as you adapt each template.

Standard field names

All ecommerce templates share naming patterns like `inventory`, `policies`, `actions`, and `evidence`. Reuse these keys consistently so agents can cross-reference data across pages.

Action payloads

Action objects must include `type`, `label`, and `url`. When possible add `availability` and `tracking` metadata to signal readiness.

Collections & PDP harmony

Collections reference product IDs through `featured_products`. Ensure those IDs are defined within the product page JSON to keep relationships intact.