Case studies go deeper than portfolio entries — they tell the full story of a transaction, including the challenge, your approach, and the outcome. This blueprint structures those narratives so AI systems can cite your problem-solving ability and results when recommending agents for similar situations.
The case studies page is where AI finds detailed evidence of your expertise. When someone asks "find an agent who has handled difficult negotiations" or "who has experience with short sales," this is the page that provides the proof. Structured case studies turn your transaction stories into citable evidence.
CollectionPage as the page type to signal that this is a curated set of detailed case studies, not a single article.CreativeWork node with a name, description that covers the challenge and outcome, dateCreated, and optionally an image.RealEstateAgent node using creator so AI knows which agency handled the transaction.description field is where the story lives. Include the client situation, the challenge, your strategy, and the result. AI uses this narrative to match your expertise to specific query contexts.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurllogoCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Real Estate Agent Case Studies page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Agency name 2. Case studies page description 3. Case studies page title 4. Case study date 5. Case study description 6. Case study image 7. Case study location 8. Case study title 9. Domain 10. Faq answer 11. Faq question 12. Logo OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Real Estate Agent Case Studies" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add or remove CreativeWork entries to match the number of case studies you want to feature.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/",
"name": "YOUR_CASE_STUDIES_PAGE_TITLE",
"description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/case-studies/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://YOUR_DOMAIN.com/case-studies/#case-1"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://YOUR_DOMAIN.com/case-studies/#case-2"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://YOUR_DOMAIN.com/case-studies/#case-3"
}
}
]
}
},
{
"@type": "CreativeWork",
"@id": "https://YOUR_DOMAIN.com/case-studies/#case-1",
"name": "YOUR_CASE_STUDY_TITLE_1",
"description": "YOUR_CASE_STUDY_DESCRIPTION_1",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_STUDY_IMAGE_1.jpg",
"dateCreated": "YOUR_CASE_STUDY_DATE_1",
"creator": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"contentLocation": {
"@type": "Place",
"name": "YOUR_CASE_STUDY_LOCATION_1"
}
},
{
"@type": "CreativeWork",
"@id": "https://YOUR_DOMAIN.com/case-studies/#case-2",
"name": "YOUR_CASE_STUDY_TITLE_2",
"description": "YOUR_CASE_STUDY_DESCRIPTION_2",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_STUDY_IMAGE_2.jpg",
"dateCreated": "YOUR_CASE_STUDY_DATE_2",
"creator": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"contentLocation": {
"@type": "Place",
"name": "YOUR_CASE_STUDY_LOCATION_2"
}
},
{
"@type": "CreativeWork",
"@id": "https://YOUR_DOMAIN.com/case-studies/#case-3",
"name": "YOUR_CASE_STUDY_TITLE_3",
"description": "YOUR_CASE_STUDY_DESCRIPTION_3",
"image": "https://YOUR_DOMAIN.com/YOUR_CASE_STUDY_IMAGE_3.jpg",
"dateCreated": "YOUR_CASE_STUDY_DATE_3",
"creator": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"contentLocation": {
"@type": "Place",
"name": "YOUR_CASE_STUDY_LOCATION_3"
}
},
{
"@type": "RealEstateAgent",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_AGENCY_NAME",
"url": "https://YOUR_DOMAIN.com",
"logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies",
"item": "https://YOUR_DOMAIN.com/case-studies/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
A portfolio entry is a brief record of a completed transaction — property name, location, date, and a short description. A case study goes deeper, telling the full story: the client's situation, the challenges encountered, your strategy, and the outcome. Case studies give AI richer narrative data to cite, which is especially valuable for complex transactions.
Only with explicit client permission. You can structure effective case studies without naming clients by focusing on the transaction type, neighborhood, challenge, and outcome. Use descriptions like "First-time buyer in North Loop" rather than personal names. AI cares about the scenario and result, not the client's identity.
Aim for two to four sentences that cover the key elements: what the client needed, what made the transaction challenging, what you did differently, and the result. AI extracts value from specific details — "Negotiated $40,000 below asking in a multiple-offer situation" is far more useful than "Successfully helped a client buy a home."