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Blog Post Blueprint — Real Estate Agent

Blog posts are the content AI actually cites. When a real estate agent publishes market reports, buying guides, or neighborhood insights, structured data tells AI who wrote it, when it was published, and which brokerage stands behind it — turning a page of text into a quotable, attributable source of local expertise.

View Prompt View JSON

What this page needs

Blog posts are the pages AI cites most often. When someone asks an AI about buying a home in your market or about current real estate trends, these are the signals it looks for before quoting or linking your article:

BlogPosting type. Use BlogPosting as the @type so AI recognizes the page as authored editorial content rather than a generic web page or listing.
Author as a Person with credentials. A Person node with name, jobTitle, url, and sameAs links tells AI exactly who wrote the content and whether they have relevant real estate expertise.
datePublished and dateModified. AI systems weight freshness heavily in real estate content. Market reports from last year are very different from this year. These fields let AI decide whether your article is current enough to cite.
Publisher as an Organization. The publisher field links the article to your brokerage. AI uses this to attribute the content to an institution, not just an individual agent.
Description or articleBody. A description gives AI a summary it can use directly. articleBody provides the full text for deeper comprehension when answering detailed questions.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BlogPosting

headline: AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description: AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished: AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
dateModified: Signals the content is maintained and current. Without it AI cannot distinguish fresh content from abandoned posts.
author: Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher: AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
image: Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.

Person

name: Named humans increase citation confidence in high-liability niches. A faceless organization is harder for AI to recommend for law, medicine, or finance.
jobTitle: AI uses job title to classify expertise level and match the provider to credential-specific queries.
url: AI verifies real people exist through linkable profiles. Without a URL the Person node is an unverifiable claim.
sameAs: AI cross-references the person against external sources to confirm they exist. LinkedIn is the strongest signal for professional services.

Organization

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.
logo: Visual identity signal. AI uses logo presence to assess institutional legitimacy before recommending a service.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Real Estate Agent Blog page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Agent slug
2. Author name
3. Brokerage name
4. Category
5. Domain
6. Faq answer
7. Faq question
8. Featured image
9. Job title
10. Linkedin
11. Logo
12. Market area
13. Modified date
14. Post description
15. Post slug
16. Post title
17. Publish date
18. Word count
19. Zillow id

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Real Estate Agent Blog"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This template covers a single blog post page on a real estate agent website.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BlogPosting",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
      "headline": "YOUR_POST_TITLE",
      "description": "YOUR_POST_DESCRIPTION",
      "datePublished": "YOUR_PUBLISH_DATE",
      "dateModified": "YOUR_MODIFIED_DATE",
      "author": {
        "@id": "https://YOUR_DOMAIN.com/agents/YOUR_AGENT_SLUG/#person"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
      "articleSection": "YOUR_CATEGORY",
      "wordCount": YOUR_WORD_COUNT,
      "about": {
        "@type": "Place",
        "name": "YOUR_MARKET_AREA"
      }
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/agents/YOUR_AGENT_SLUG/#person",
      "name": "YOUR_AUTHOR_NAME",
      "jobTitle": "YOUR_JOB_TITLE",
      "url": "https://YOUR_DOMAIN.com/agents/YOUR_AGENT_SLUG/",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_LINKEDIN",
        "https://www.zillow.com/profile/YOUR_ZILLOW_ID"
      ]
    },
    {
      "@type": "Organization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_BROKERAGE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blog",
          "item": "https://YOUR_DOMAIN.com/blog/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "YOUR_POST_TITLE",
          "item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use BlogPosting or Article for market reports?

Use BlogPosting for posts that live on a blog or news section of your site, including market reports, buying guides, and neighborhood profiles. Use Article for standalone editorial pages that are not part of a chronological blog feed. Both carry the same core fields — the difference is semantic, and BlogPosting signals a regularly published series.

How important is freshness for real estate blog content?

Extremely important. Market conditions change quarterly. AI systems weight datePublished and dateModified heavily when deciding whether to cite real estate content. A market report from two years ago will be deprioritized in favor of current data. Update your posts regularly and always update the dateModified field when you do.

Should the author be a Person or the brokerage Organization?

Use Person for the author field and Organization for the publisher field. AI systems want to know both who wrote the content (the individual agent with local expertise) and which institution stands behind it (the brokerage). This dual attribution builds stronger trust signals.