The about page is where a real estate agent tells their story — founding date, license credentials, realtor association memberships, professional designations, and the lead agent's background. This blueprint structures that narrative into machine-readable data so AI systems can verify your qualifications and recommend you when buyers or sellers ask for a licensed, experienced agent in your market.
The about page builds trust with both humans and AI systems. When someone asks "find a top-rated realtor with a CRS designation near me," AI needs structured data to verify those claims. Without it, your credentials, awards, and association memberships are invisible to machines — just paragraphs of text that may never surface in AI-generated recommendations.
hasCredential on the RealEstateAgent node declares your license number, issuing state, and license type. This is the foundational trust signal AI uses when filtering licensed agents from unlicensed ones.memberOf lists associations like the National Association of Realtors (NAR), state associations, and local MLS boards. AI uses these affiliations to assess credibility and match you to queries that mention realtor standards.Person node for the lead agent with jobTitle, hasCredential for designations like CRS and ABR, and sameAs links gives AI a named individual to associate with the business — critical for personal-brand agents.foundingDate, description, and award fields round out the agency profile so AI can answer questions about your experience level, specialties, and track record.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlnamenameurlnamejobTitlesameAshasCredentialconditionalCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Real Estate Agent About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. About page description 2. About page title 3. Agency description 4. Agency name 5. Agent 6. Agent profile url 7. Award or recognition 8. Domain 9. Faq answer 10. Faq question 11. Founding year 12. Lead agent name 13. Lead agent title 14. License name and number 15. Local mls board 16. Local mls url 17. State association name 18. State association url 19. State licensing board OPTIONAL — ask for these but proceed if I skip them: 1. hasCredential Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Real Estate Agent About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/#webpage",
"name": "YOUR_ABOUT_PAGE_TITLE",
"description": "YOUR_ABOUT_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "RealEstateAgent",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_AGENCY_NAME",
"url": "https://YOUR_DOMAIN.com",
"description": "YOUR_AGENCY_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_YEAR",
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Real Estate License",
"name": "YOUR_LICENSE_NAME_AND_NUMBER",
"recognizedBy": {
"@type": "GovernmentOrganization",
"name": "YOUR_STATE_LICENSING_BOARD"
}
},
"memberOf": [
{
"@type": "Organization",
"name": "National Association of Realtors",
"url": "https://www.nar.realtor/"
},
{
"@type": "Organization",
"name": "YOUR_STATE_ASSOCIATION_NAME",
"url": "YOUR_STATE_ASSOCIATION_URL"
},
{
"@type": "Organization",
"name": "YOUR_LOCAL_MLS_BOARD",
"url": "YOUR_LOCAL_MLS_URL"
}
],
"award": "YOUR_AWARD_OR_RECOGNITION",
"founder": {
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#lead-agent",
"name": "YOUR_LEAD_AGENT_NAME",
"jobTitle": "YOUR_LEAD_AGENT_TITLE",
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Real Estate Designation",
"name": "Certified Residential Specialist (CRS)"
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Real Estate Designation",
"name": "Accredited Buyer's Representative (ABR)"
}
],
"sameAs": [
"https://www.linkedin.com/in/YOUR_AGENT",
"YOUR_AGENT_PROFILE_URL"
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use the hasCredential property with an EducationalOccupationalCredential type. Set credentialCategory to "Real Estate License," include your license number in name, and set recognizedBy to your state's licensing board. This gives AI a verifiable credential it can cross-reference when users ask for licensed agents.
Yes. Each designation should be a separate EducationalOccupationalCredential entry under hasCredential on the Person node. Designations like CRS, ABR, GRI, and SRES are trust signals that AI uses to match you to specific queries — for example, "find an accredited buyer's representative near me" or "luxury home specialist with CRS."
It does. The memberOf property creates a direct link between your agency and the National Association of Realtors. When AI evaluates which agents to recommend, association memberships serve as third-party credibility signals. An agent who is a member of NAR, their state association, and local MLS board gets a trust boost that unaffiliated competitors do not.