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Services Page Blueprint — Plumber

Your services page is where you list every plumbing service you offer. This blueprint structures drain cleaning, pipe repair, water heater installation, and other offerings into a machine-readable catalog so AI systems can match your business to the right repair and maintenance queries.

View Prompt View JSON

What this page needs

The services page is where AI maps your actual offerings. When someone asks "who does drain cleaning in Minneapolis" or "find a plumber who installs tankless water heaters," this is the page that answers. Without structured service data, AI has to guess what you offer from paragraph text — and it often guesses wrong.

Service catalog. hasOfferCatalog is the critical field. It wraps each plumbing service in a structured Offer with a Service item so AI can index your offerings individually — drain cleaning, pipe repair, water heater work, and more.
Individual service descriptions. Each service inside the catalog should have its own name and description — short, specific, and free of marketing fluff. "Emergency pipe burst repair" is better than "We fix all your plumbing problems."
Service area. areaServed on the business node tells AI where these services are available, which is essential for location-based recommendations.
Pricing hints. priceRange or individual price fields help AI filter you into the right budget tier when users ask for affordable or premium plumbing services.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Plumber

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.
telephone: AI won't recommend a business it can't confirm is reachable. Phone is the primary trust signal for service businesses.
areaServed: AI filters service recommendations by coverage zone. Without this, AI may recommend you for queries outside your area or exclude you from local queries.
priceRange: AI uses price range to filter recommendations by budget. High-liability niches especially — AI cites price context before recommending financial or legal services.
hasOfferCatalog: AI uses the offer catalog to match specific services to user queries. Without it, AI can only infer services from page content.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Plumber Services page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. Domain
3. Faq answer
4. Faq question
5. Phone number
6. Price range
7. Primary city
8. Services page description
9. Services page title
10. Service description
11. Service name
12. State

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Plumber Services"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

JSON-LD template

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove services from the hasOfferCatalog array to match your actual plumbing offerings.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Plumber",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER",
      "areaServed": [
        {
          "@type": "City",
          "name": "YOUR_PRIMARY_CITY"
        },
        {
          "@type": "State",
          "name": "YOUR_STATE"
        }
      ],
      "priceRange": "YOUR_PRICE_RANGE",
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Plumbing Services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_SERVICE_NAME_1",
              "description": "YOUR_SERVICE_DESCRIPTION_1"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_SERVICE_NAME_2",
              "description": "YOUR_SERVICE_DESCRIPTION_2"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_SERVICE_NAME_3",
              "description": "YOUR_SERVICE_DESCRIPTION_3"
            }
          }
        ]
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/services/",
      "name": "YOUR_SERVICES_PAGE_TITLE",
      "description": "YOUR_SERVICES_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/services/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/services/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Services",
          "item": "https://YOUR_DOMAIN.com/services/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

How many services should I include in hasOfferCatalog?

Include every distinct plumbing service you offer. There is no upper limit, but each entry should be a genuinely separate offering — not variations of the same thing. Drain cleaning, pipe repair, and water heater installation are three distinct services. "Residential plumbing" and "home plumbing" are not. AI uses this catalog to match you to specific queries, so completeness matters.

Should I separate residential and commercial services?

If you serve both residential and commercial clients, list all services in a single hasOfferCatalog. You can indicate the audience in each service description — for example, "Commercial grease trap cleaning for restaurants and kitchens." AI does not need separate catalogs to distinguish between the two; it reads the description.

Can I add pricing to individual services instead of using priceRange?

Yes. You can add price and priceCurrency directly to each Offer inside the catalog. This gives AI more precise data than a general priceRange on the business node. For plumbing, where pricing varies widely by job, a range like "$$ - $$$" at the business level combined with specific prices on standard services works well.