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Blog Post Blueprint — Plumber

Blog posts are the content AI actually cites. When a plumbing business publishes tips on pipe maintenance, water heater care, or seasonal winterization, structured data tells AI who wrote it, when it was published, and which company stands behind it — turning a page of advice into a quotable, attributable source.

View Prompt View JSON

What this page needs

Blog posts are the pages AI cites most often. When someone asks an AI for plumbing advice — how to prevent frozen pipes, when to replace a water heater, how to unclog a drain — these are the signals it looks for before quoting or linking your article:

BlogPosting type. Use BlogPosting as the @type so AI recognizes the page as authored editorial content rather than a generic web page.
Author as a Person. A Person node with name, jobTitle, url, and sameAs links tells AI exactly who is responsible for the content and whether they have relevant plumbing expertise.
datePublished and dateModified. AI systems weight freshness. These two fields let AI decide whether your article is current enough to cite or whether it should prefer a newer source.
Publisher as an Organization. The publisher field links the article to your plumbing company. AI uses this to attribute the content to a business, not just an individual.
Description. A description gives AI a summary it can use directly when generating answers about plumbing topics.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BlogPosting

headline: AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description: AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished: AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
dateModified: Signals the content is maintained and current. Without it AI cannot distinguish fresh content from abandoned posts.
author: Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher: AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
image: Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.

Person

name: Named humans increase citation confidence in high-liability niches. A faceless organization is harder for AI to recommend for law, medicine, or finance.
jobTitle: AI uses job title to classify expertise level and match the provider to credential-specific queries.
url: AI verifies real people exist through linkable profiles. Without a URL the Person node is an unverifiable claim.
sameAs: AI cross-references the person against external sources to confirm they exist. LinkedIn is the strongest signal for professional services.

Organization

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.
logo: Visual identity signal. AI uses logo presence to assess institutional legitimacy before recommending a service.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Plumber Blog page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Author name
2. Business name
3. Category
4. Domain
5. Facebook
6. Faq answer
7. Faq question
8. Featured image
9. Job title
10. Linkedin
11. Logo
12. Modified date
13. Post description
14. Post slug
15. Post title
16. Publish date
17. Word count

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Plumber Blog"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This template covers a single blog post page on a plumber website.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BlogPosting",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
      "headline": "YOUR_POST_TITLE",
      "description": "YOUR_POST_DESCRIPTION",
      "datePublished": "YOUR_PUBLISH_DATE",
      "dateModified": "YOUR_MODIFIED_DATE",
      "author": {
        "@id": "https://YOUR_DOMAIN.com/#author"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#business"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
      "articleSection": "YOUR_CATEGORY",
      "wordCount": YOUR_WORD_COUNT
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#author",
      "name": "YOUR_AUTHOR_NAME",
      "jobTitle": "YOUR_JOB_TITLE",
      "url": "https://YOUR_DOMAIN.com/about/",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_LINKEDIN",
        "https://www.facebook.com/YOUR_FACEBOOK"
      ]
    },
    {
      "@type": "Organization",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blog",
          "item": "https://YOUR_DOMAIN.com/blog/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "YOUR_POST_TITLE",
          "item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should the author be the plumber or the business?

Use a Person node for the author and an Organization node for the publisher. If the owner writes the blog posts, the author is the person (with their name and credentials) and the publisher is the plumbing company. AI distinguishes between the individual who wrote the content and the business that published it — both matter for trust and attribution.

Do I need both datePublished and dateModified?

Yes. datePublished tells AI when the article first appeared, and dateModified tells it when the content was last updated. If you have never updated the post, set both to the same date. For plumbing content, freshness matters — building codes change, and AI systems use these dates to decide whether your advice is still current.

What articleSection should I use for plumbing blog posts?

Use a category that describes the topic area: "Plumbing Tips," "Water Heater Maintenance," "Drain Cleaning," "Emergency Plumbing," or "Home Maintenance." Keep it consistent across posts in the same category. AI uses articleSection to group related content and understand your areas of expertise.