Your about page is where AI learns the story behind your plumbing business — when you were founded, who holds the master plumber license, what professional associations you belong to, and what credentials set you apart. This blueprint structures that history and authority so AI can recommend you with confidence.
The about page establishes trust and authority. AI systems use it to verify your credentials, understand your experience, and decide whether to recommend you for queries that require licensed or certified plumbers. A well-structured about page turns your company history into a machine-readable trust signal.
Plumber node with foundingDate, description, and numberOfEmployees tells AI how long you have been in business and how large your operation is — both key factors in trustworthiness rankings.hasCredential on the business node declares your plumbing contractor license. AI uses this to verify you are a licensed operation, which matters for queries like "licensed plumber near me."memberOf lists trade associations like the Plumbing-Heating-Cooling Contractors Association or your state plumbing board. AI treats association membership as a credibility signal.Person node for your master plumber with their own hasCredential gives AI a named, licensed individual behind the business — stronger than an anonymous company listing.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlnamenamejobTitlehasCredentialconditionalCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Plumber About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. About page description 2. About page title 3. Association 4. Award or recognition 5. Business name 6. Company description 7. Domain 8. Employee count 9. Faq answer 10. Faq question 11. Founding year 12. Licensing board 13. Master plumber license 14. Master plumber name 15. Plumbing license name OPTIONAL — ask for these but proceed if I skip them: 1. hasCredential Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Plumber About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/#webpage",
"name": "YOUR_ABOUT_PAGE_TITLE",
"description": "YOUR_ABOUT_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#business"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "Plumber",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com",
"description": "YOUR_COMPANY_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_YEAR",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"name": "YOUR_PLUMBING_LICENSE_NAME",
"credentialCategory": "Plumbing Contractor License",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_LICENSING_BOARD"
}
},
"memberOf": [
{
"@type": "Organization",
"name": "YOUR_ASSOCIATION_1"
},
{
"@type": "Organization",
"name": "YOUR_ASSOCIATION_2"
}
],
"award": "YOUR_AWARD_OR_RECOGNITION"
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#master-plumber",
"name": "YOUR_MASTER_PLUMBER_NAME",
"jobTitle": "Master Plumber",
"worksFor": {
"@id": "https://YOUR_DOMAIN.com/#business"
},
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"name": "YOUR_MASTER_PLUMBER_LICENSE",
"credentialCategory": "Master Plumber License",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_LICENSING_BOARD"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
foundingDate tells AI how long your plumbing business has been operating. Longevity is a trust signal — when someone asks for an "established plumber" or "experienced plumbing company," AI uses this field to rank businesses with longer track records higher. It takes one line of JSON-LD and gives AI a concrete data point instead of forcing it to parse "serving the community since 2005" from your paragraph text.
List the most meaningful ones. A master plumber license, state contractor license, and membership in a recognized trade association carry the most weight with AI. Industry awards like "Best Plumber" from a local publication are worth including too. Skip internal company milestones or self-issued certifications — AI cannot verify those and they dilute the credibility of your real credentials.
Yes. A named Person with a hasCredential for their master plumber license gives AI a verifiable individual behind the business. This is stronger than just listing the license on the company node because AI can cross-reference the person with licensing board records. It also helps with queries like "who is the master plumber at" your company.