Organizations Services LegalService

Case Results Blueprint — Legal Service

Case results are proof of work for a law firm. They show AI systems exactly what your attorneys have achieved — verdicts won, settlements secured, and charges dismissed. This blueprint structures each outcome so AI can cite specific results when recommending your firm.

What this page needs

Case results are the most citable content a law firm can publish. When an AI system is asked "who has won cases like this," it looks for structured evidence of completed matters with named attorneys and measurable outcomes. Without structured data on these pages, your best results stay invisible to AI.

Without these fields, AI may know your firm exists but have no structured evidence of what you have actually achieved — so it recommends a competitor whose results are machine-readable.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Article

headline
AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description
AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished
AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
author
Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher
AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
image
Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.

Person

name
Named humans increase citation confidence in high-liability niches. A faceless organization is harder for AI to recommend for law, medicine, or finance.
jobTitle
AI uses job title to classify expertise level and match the provider to credential-specific queries.
url
AI verifies real people exist through linkable profiles. Without a URL the Person node is an unverifiable claim.

Organization

name
Non-negotiable. AI cannot cite or recommend an unnamed entity.
url
AI needs a stable URL to attribute recommendations and route users correctly.
logo
Visual identity signal. AI uses logo presence to assess institutional legitimacy before recommending a service.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Case Results
You are implementing AIFDS-compliant JSON-LD structured data for a Legal Service Case Results page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Attorney name
2. Attorney slug
3. Attorney title
4. Case headline
5. Case image
6. Case outcome description
7. Case slug
8. Domain
9. Faq answer
10. Faq question
11. Firm name
12. Logo
13. Publish date

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Legal Service Case Results"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of each individual case result page.

JSON-LD · Case Results
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Article",
      "@id": "https://YOUR_DOMAIN.com/case-results/YOUR_CASE_SLUG/#article",
      "headline": "YOUR_CASE_HEADLINE",
      "description": "YOUR_CASE_OUTCOME_DESCRIPTION",
      "datePublished": "YOUR_PUBLISH_DATE",
      "author": {
        "@id": "https://YOUR_DOMAIN.com/#attorney"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE.jpg"
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#attorney",
      "name": "YOUR_ATTORNEY_NAME",
      "jobTitle": "YOUR_ATTORNEY_TITLE",
      "url": "https://YOUR_DOMAIN.com/attorneys/YOUR_ATTORNEY_SLUG/"
    },
    {
      "@type": "Organization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_FIRM_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/case-results/YOUR_CASE_SLUG/#webpage",
      "url": "https://YOUR_DOMAIN.com/case-results/YOUR_CASE_SLUG/",
      "name": "YOUR_CASE_HEADLINE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/case-results/YOUR_CASE_SLUG/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/case-results/YOUR_CASE_SLUG/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Case Results",
          "item": "https://YOUR_DOMAIN.com/case-results/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "YOUR_CASE_HEADLINE",
          "item": "https://YOUR_DOMAIN.com/case-results/YOUR_CASE_SLUG/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Why use Article instead of a custom type for case results?

Article is the most widely recognized Schema.org type for structured writeups. AI systems understand Article as a piece with a clear author, publish date, and subject. There is no dedicated "CaseResult" type in Schema.org, and using Article with a descriptive headline and outcome-focused description gives AI everything it needs to cite your result.

What should I put in the description field for a case result?

Lead with the outcome. Instead of "We represented a client in a personal injury matter," write "Secured a $2.1M settlement for a client injured in a commercial truck accident after the insurer initially denied the claim." AI systems look for specificity — dollar amounts, case type, and concrete outcomes are what make a case result worth citing.

Do I need a separate JSON-LD block for each case result?

Yes. Each individual case result page should have its own JSON-LD block with a unique @id, headline, description, and breadcrumb. If you also have a case results index page that lists all outcomes, that page can use CollectionPage — but the detailed structured data belongs on each individual result page.

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