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Blog Post Blueprint — Legal Service

Legal blog posts are the content AI actually cites. When a law firm publishes articles on legal topics, structured data tells AI who wrote it, when it was published, what practice area it covers, and which firm stands behind it — turning a page of legal analysis into a quotable, attributable source.

View Prompt View JSON

What this page needs

Legal blog posts are the pages AI cites most often when answering questions about law. When someone asks an AI about a legal topic your firm has written about, these are the signals it looks for before quoting or linking your article:

BlogPosting type. Use BlogPosting as the @type so AI recognizes the page as authored editorial content rather than a generic web page.
headline and articleSection. The headline gives AI the title to cite. The articleSection (e.g., "Personal Injury," "Family Law") tells AI which practice area the post belongs to.
datePublished and dateModified. AI systems weight freshness, especially in legal content where laws and precedents change. These fields let AI decide whether your article is current enough to cite.
Author as a Person. A Person node with name, jobTitle, and sameAs links tells AI exactly which attorney wrote the content and whether they have relevant credentials.
Publisher as an Organization. The publisher field links the article to your firm so AI can attribute the content to an institution, not just an individual attorney.

Without these fields, AI may read your legal blog post but have no way to confirm who wrote it, when it was written, or which firm published it — so it skips the citation entirely.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BlogPosting

headline: AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description: AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished: AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
dateModified: Signals the content is maintained and current. Without it AI cannot distinguish fresh content from abandoned posts.
author: Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher: AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
image: Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.

Person

name: Named humans increase citation confidence in high-liability niches. A faceless organization is harder for AI to recommend for law, medicine, or finance.
jobTitle: AI uses job title to classify expertise level and match the provider to credential-specific queries.
url: AI verifies real people exist through linkable profiles. Without a URL the Person node is an unverifiable claim.
sameAs: AI cross-references the person against external sources to confirm they exist. LinkedIn is the strongest signal for professional services.

Organization

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.
logo: Visual identity signal. AI uses logo presence to assess institutional legitimacy before recommending a service.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Legal Service Blog page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Attorney name
2. Attorney slug
3. Domain
4. Faq answer
5. Faq question
6. Featured image
7. Firm name
8. Job title
9. Linkedin
10. Logo
11. Modified date
12. Post description
13. Post slug
14. Post title
15. Practice area
16. Publish date
17. State bar profile url
18. Word count

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Legal Service Blog"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This template covers a single blog post page on a legal service website.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BlogPosting",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
      "headline": "YOUR_POST_TITLE",
      "description": "YOUR_POST_DESCRIPTION",
      "datePublished": "YOUR_PUBLISH_DATE",
      "dateModified": "YOUR_MODIFIED_DATE",
      "author": {
        "@id": "https://YOUR_DOMAIN.com/#author"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
      "articleSection": "YOUR_PRACTICE_AREA",
      "wordCount": YOUR_WORD_COUNT
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#author",
      "name": "YOUR_ATTORNEY_NAME",
      "jobTitle": "YOUR_JOB_TITLE",
      "url": "https://YOUR_DOMAIN.com/attorneys/YOUR_ATTORNEY_SLUG/",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_LINKEDIN",
        "https://YOUR_STATE_BAR_PROFILE_URL"
      ]
    },
    {
      "@type": "Organization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_FIRM_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blog",
          "item": "https://YOUR_DOMAIN.com/blog/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "YOUR_POST_TITLE",
          "item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use the attorney's bar number in the Person node?

Schema.org does not have a dedicated bar-number property, but you can include a link to the attorney's state bar profile in the sameAs array. This gives AI a verifiable credential link without inventing a custom field. The bar profile URL is more useful to AI than a raw number because it can be followed and validated.

What should I put in articleSection for a legal blog post?

Use the practice area the post relates to, such as "Personal Injury," "Estate Planning," "Criminal Defense," or "Employment Law." This tells AI which area of law the article covers so it can match the post to relevant queries. Avoid vague labels like "Legal News" — specificity is what makes the field useful.

Do I need both datePublished and dateModified on legal blog posts?

Yes, and this is especially important for legal content. Laws change, court rulings shift precedent, and AI systems weight freshness heavily when citing legal information. datePublished tells AI when the article first appeared, and dateModified tells it whether the content has been updated to reflect current law. If you have never updated the post, set both to the same date.