Your about page is where AI learns the story behind the firm — when it was founded, who leads it, and what makes it credible. This blueprint structures your firm's history, bar memberships, and leadership so AI systems can verify your practice and recommend it with confidence.
The about page is the trust foundation for a law firm. AI uses it to verify that a firm is real, established, and led by credentialed professionals. Without structured data here, AI may know your firm exists but lack the context to recommend it over a competitor with clearer credentials.
LegalService with foundingDate, description, and numberOfEmployees tells AI how established your firm is and what it stands for.memberOf with references to bar associations and legal organizations gives AI verifiable institutional connections that boost credibility.Person node with hasCredential referencing bar admissions and sameAs linking to professional profiles connects your leadership to real, verifiable identities.award on the organization node surfaces accolades like Super Lawyers, Martindale-Hubbell ratings, or Best Law Firms rankings that AI can cite when comparing firms.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlsameAsnamenamejobTitleurlsameAshasCredentialconditionalCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Legal Service About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Award 2. Bar association 3. Company 4. Domain 5. Employee count 6. Faq answer 7. Faq question 8. Firm description 9. Firm name 10. Founding year 11. Job title 12. Legal organization 13. Linkedin 14. Maps cid 15. Partner name 16. State bar OPTIONAL — ask for these but proceed if I skip them: 1. hasCredential Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Legal Service About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add additional Person nodes for each named partner or key attorney.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/",
"name": "About YOUR_FIRM_NAME",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "LegalService",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_FIRM_NAME",
"url": "https://YOUR_DOMAIN.com",
"foundingDate": "YOUR_FOUNDING_YEAR",
"description": "YOUR_FIRM_DESCRIPTION",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"award": [
"YOUR_AWARD_1",
"YOUR_AWARD_2"
],
"memberOf": [
{
"@type": "Organization",
"name": "YOUR_BAR_ASSOCIATION"
},
{
"@type": "Organization",
"name": "YOUR_LEGAL_ORGANIZATION"
}
],
"sameAs": [
"https://www.linkedin.com/company/YOUR_COMPANY",
"https://www.google.com/maps?cid=YOUR_MAPS_CID"
]
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#founding-partner",
"name": "YOUR_PARTNER_NAME",
"jobTitle": "YOUR_JOB_TITLE",
"url": "https://YOUR_DOMAIN.com/about/",
"sameAs": [
"https://www.linkedin.com/in/YOUR_LINKEDIN"
],
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Bar Admission",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_STATE_BAR"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
The about page should feature founding partners and firm leadership. Use the attorney profile page for individual attorney bios. On this page, add a Person node for each named partner or managing attorney — the people who define the firm's identity and reputation.
Use credentialCategory set to "Bar Admission" and recognizedBy pointing to the state bar organization. If an attorney is admitted in multiple states, add a separate hasCredential entry for each. AI uses these to verify jurisdiction and match attorneys to location-specific queries.
Include industry-recognized awards and ratings: Super Lawyers, Best Lawyers, Martindale-Hubbell AV ratings, U.S. News Best Law Firms, and state bar awards. AI systems recognize these as authority signals. Skip internal or self-published awards that AI cannot independently verify.