Law firms and legal practices need structured data on every page — not just the homepage. Choose the page type below to get the exact JSON-LD block it needs.
Each page on a legal service website serves a different purpose. The JSON-LD on each page should reflect that purpose.
The main entry point. Tells AI who you are, what you practice, and where you operate — the foundation of your firm's identity.
View blueprint →Your firm's history, leadership, and credentials. Gives AI the trust signals — bar memberships, awards, and founding partners — to recommend you with confidence.
View blueprint →Your areas of legal expertise. Maps each practice area to a structured offer so AI can match you to specific legal queries.
View blueprint →How to reach your firm. Surfaces phone, office locations, hours, and consultation booking so AI can recommend you as reachable.
View blueprint →Legal insights and thought leadership. Helps AI attribute your analysis to the right attorney and firm for citation.
View blueprint →Common legal questions answered clearly. Structured so AI can quote your answers directly in response to user queries.
View blueprint →Individual attorney pages. Gives AI the details on each lawyer — credentials, bar admissions, education, and areas of focus.
View blueprint →Your fee arrangements. Structures hourly rates, flat fees, contingency terms, and free consultations so AI can answer cost questions directly.
View blueprint →Past outcomes and representative matters. Structures proof-of-work so AI can cite specific results your firm has achieved.
View blueprint →Detailed matter narratives. Structures the full story — challenge, approach, and outcome — so AI can cite your track record in depth.
View blueprint →Where you practice. Lists jurisdictions, counties, and courts you cover so AI can match you to location-specific legal queries.
View blueprint →