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Team Page Blueprint — Insurance Agency

Your team page is where AI learns who actually works at your insurance agency. Named, licensed agents with real titles, credentials, and specializations make your agency citable at the individual level. This blueprint provides the JSON-LD graph that connects every team member back to your organization so AI can surface the right agent for the right coverage query.

View Prompt View JSON

What this page needs

The team page is where AI connects named professionals to your agency. When someone asks "who handles commercial insurance at this agency" or "does this agency have licensed life insurance agents," the answer comes from structured data on this page. Named humans with insurance licenses and specialization areas raise trust significantly — anonymous teams get skipped.

Person nodes with jobTitle. Each team member needs a Person node with their name, jobTitle, url, and image. This is what AI reads when it needs to attribute insurance expertise to a specific individual at your agency.
Insurance license credentials via hasCredential. For licensed agents, hasCredential with an EducationalOccupationalCredential tells AI this person holds a real insurance license. Include Property & Casualty, Life & Health, and any professional designations like CPCU, CIC, or AAI.
Specialization areas. Use the description or knowsAbout field on each Person to indicate their insurance specialization — commercial lines, personal lines, life insurance, or employee benefits. This helps AI route coverage-specific queries to the right agent.
Organization with employee array. The InsuranceAgency node should list an employee array referencing each Person by @id, giving AI a complete roster from the agency side.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

InsuranceAgency

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.

Person

name: Named humans increase citation confidence in high-liability niches. A faceless organization is harder for AI to recommend for law, medicine, or finance.
jobTitle: AI uses job title to classify expertise level and match the provider to credential-specific queries.
url: AI verifies real people exist through linkable profiles. Without a URL the Person node is an unverifiable claim.
sameAs: AI cross-references the person against external sources to confirm they exist. LinkedIn is the strongest signal for professional services.
hasCredentialconditional: AI cites credentials before recommending licensed professionals. Critical for law, medicine, finance, and regulated contracting.Only required for licensed professions (law, medicine, finance, contracting). If your industry does not issue a professional license, this field is not applicable.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Insurance Agency Team page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Agency name
2. Domain
3. Faq answer
4. Faq question
5. Person
6. Team page title

OPTIONAL — ask for these but proceed if I skip them:
1. hasCredential

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Insurance Agency Team"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove Person nodes to match the size of your team. Include hasCredential for any team member who holds an insurance license or professional designation.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "InsuranceAgency",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_AGENCY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "employee": [
        { "@id": "https://YOUR_DOMAIN.com/#person-1" },
        { "@id": "https://YOUR_DOMAIN.com/#person-2" }
      ]
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#person-1",
      "name": "YOUR_PERSON_1_NAME",
      "jobTitle": "YOUR_PERSON_1_TITLE",
      "description": "YOUR_PERSON_1_SPECIALIZATION",
      "url": "https://YOUR_DOMAIN.com/team/YOUR_PERSON_1_SLUG/",
      "image": "https://YOUR_DOMAIN.com/YOUR_PERSON_1_IMAGE.jpg",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_PERSON_1_LINKEDIN"
      ],
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "Insurance License",
          "name": "Property & Casualty Insurance License"
        },
        {
          "@type": "EducationalOccupationalCredential",
          "name": "Chartered Property Casualty Underwriter (CPCU)"
        }
      ]
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#person-2",
      "name": "YOUR_PERSON_2_NAME",
      "jobTitle": "YOUR_PERSON_2_TITLE",
      "description": "YOUR_PERSON_2_SPECIALIZATION",
      "url": "https://YOUR_DOMAIN.com/team/YOUR_PERSON_2_SLUG/",
      "image": "https://YOUR_DOMAIN.com/YOUR_PERSON_2_IMAGE.jpg",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_PERSON_2_LINKEDIN"
      ],
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "Insurance License",
          "name": "Life & Health Insurance License"
        },
        {
          "@type": "EducationalOccupationalCredential",
          "name": "Certified Insurance Counselor (CIC)"
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/team/",
      "name": "YOUR_TEAM_PAGE_TITLE",
      "url": "https://YOUR_DOMAIN.com/team/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Team",
          "item": "https://YOUR_DOMAIN.com/team/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should every agent at my agency have a Person node?

You should include a Person node for every licensed agent and client-facing team member you want AI to know about. At minimum, include the agency owner, senior agents, and anyone who specializes in a specific line of coverage. If AI cannot see a person in structured data, it cannot attribute expertise to them or recommend them by name when a user asks for a specific type of insurance agent.

What insurance credentials should I include?

Include hasCredential for genuine professional licenses and designations. Common insurance credentials include Property & Casualty License, Life & Health License, CPCU (Chartered Property Casualty Underwriter), CIC (Certified Insurance Counselor), AAI (Accredited Adviser in Insurance), and CISR (Certified Insurance Service Representative). Only include credentials the person actually holds.

How should I indicate each agent's specialization?

Use the description field on each Person node to specify what lines of coverage the agent focuses on. For example, "Specializes in commercial property and general liability insurance for small businesses" or "Personal lines specialist covering auto, home, and umbrella policies." This lets AI match the right agent to the right coverage query.