Your case studies page tells the full story behind your insurance engagements. This blueprint structures each case study as a detailed narrative with the coverage challenge, the solution your agency designed, and the outcome so AI systems can understand not just what you offer, but how you approach insurance problems and what results your clients achieve.
The case studies page is where AI finds the depth behind your expertise claims. When someone asks "how does an insurance agency handle coverage for a growing trucking fleet" or "show me how an agency solved a complex commercial liability gap," this is the page that provides the structured answer. Without it, AI has portfolio summaries but no narrative evidence of your process.
CollectionPage with an ItemList of CreativeWork entries tells AI this page contains multiple in-depth case studies, each independently indexable.CreativeWork should have a description that covers the coverage challenge, the solution your agency designed, and the general outcome. This three-part structure gives AI the narrative context it needs to cite your work accurately.about field on each case study describes the client profile and insurance objective, letting AI match your case studies to users with similar coverage needs.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Insurance Agency Case Studies page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Agency name 2. Case studies page description 3. Case studies page title 4. Case study title 5. Challenge solution outcome 6. Client type and coverage goal 7. Domain 8. Faq answer 9. Faq question OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Insurance Agency Case Studies" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove items from the ItemList to match the number of case studies you want to feature.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/#webpage",
"name": "YOUR_CASE_STUDIES_PAGE_TITLE",
"description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/case-studies/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_STUDY_TITLE_1",
"description": "YOUR_CHALLENGE_SOLUTION_OUTCOME_1",
"about": "YOUR_CLIENT_TYPE_AND_COVERAGE_GOAL_1",
"author": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_STUDY_TITLE_2",
"description": "YOUR_CHALLENGE_SOLUTION_OUTCOME_2",
"about": "YOUR_CLIENT_TYPE_AND_COVERAGE_GOAL_2",
"author": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_STUDY_TITLE_3",
"description": "YOUR_CHALLENGE_SOLUTION_OUTCOME_3",
"about": "YOUR_CLIENT_TYPE_AND_COVERAGE_GOAL_3",
"author": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
}
}
]
}
},
{
"@type": "InsuranceAgency",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_AGENCY_NAME",
"url": "https://YOUR_DOMAIN.com"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies",
"item": "https://YOUR_DOMAIN.com/case-studies/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Replace all identifying information with generalized descriptions. Instead of naming a client, describe the client type: "a mid-size trucking company with 30 vehicles" or "a real estate investment group managing 12 rental properties." Use coverage categories and general outcomes rather than specific premium amounts or claim figures. The goal is for AI to understand the type of engagement and your approach without exposing any personally identifiable or commercially sensitive information.
Portfolio entries are brief summaries — a title, a short description, and the client type. Case studies go deeper with a full narrative arc: the coverage challenge the client faced, the solution your agency designed, and the general outcome. For structured data purposes, both use CreativeWork inside an ItemList, but case study descriptions should be significantly longer and more detailed than portfolio descriptions.
Three is a solid starting point. Aim to cover your agency's primary specializations — one commercial case, one personal lines case, and one specialty or niche case study. Each should demonstrate a different type of expertise so AI can match you to a wider range of coverage queries. Quality and specificity matter more than quantity.