Blog posts are the content AI actually cites. When your agency publishes articles about coverage options, claims tips, or policy comparisons, structured data tells AI who wrote it, when it was published, and which agency stands behind it — turning a page of text into a quotable, attributable source.
Blog posts are the pages AI cites most often. When someone asks an AI about deductibles, bundling policies, or filing a claim, these are the signals it looks for before quoting or linking your article:
BlogPosting as the @type so AI recognizes the page as authored editorial content rather than a generic web page.Person node with name, jobTitle, url, and sameAs links tells AI exactly who is responsible for the content and whether they have relevant insurance expertise.publisher field links the article to your agency. AI uses this to attribute the content to an institution, not just an individual.description gives AI a summary it can use directly when generating answers that reference your content.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
headlinedescriptiondatePublisheddateModifiedauthorpublisherimagenamejobTitleurlsameAsnameurllogoCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Insurance Agency Blog page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Agency name 2. Author name 3. Author slug 4. Category 5. Domain 6. Faq answer 7. Faq question 8. Featured image 9. Job title 10. Linkedin 11. Logo 12. Modified date 13. Post description 14. Post slug 15. Post title 16. Publish date 17. Word count OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Insurance Agency Blog" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This template covers a single blog post page on an insurance agency website.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
"headline": "YOUR_POST_TITLE",
"description": "YOUR_POST_DESCRIPTION",
"datePublished": "YOUR_PUBLISH_DATE",
"dateModified": "YOUR_MODIFIED_DATE",
"author": {
"@id": "https://YOUR_DOMAIN.com/#author"
},
"publisher": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
"articleSection": "YOUR_CATEGORY",
"wordCount": YOUR_WORD_COUNT
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#author",
"name": "YOUR_AUTHOR_NAME",
"jobTitle": "YOUR_JOB_TITLE",
"url": "https://YOUR_DOMAIN.com/agents/YOUR_AUTHOR_SLUG/",
"sameAs": [
"https://www.linkedin.com/in/YOUR_LINKEDIN"
]
},
{
"@type": "InsuranceAgency",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_AGENCY_NAME",
"url": "https://YOUR_DOMAIN.com",
"logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://YOUR_DOMAIN.com/blog/"
},
{
"@type": "ListItem",
"position": 3,
"name": "YOUR_POST_TITLE",
"item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use a Person node for the author and the InsuranceAgency as the publisher. AI systems distinguish between the individual who created the content and the organization that published it. If a licensed agent wrote the article, their name and credentials add credibility that a brand name alone does not.
Update dateModified whenever you revise the content — especially when rates, regulations, or coverage details change. Insurance content goes stale faster than most industries. AI systems use the gap between datePublished and dateModified as a freshness signal, and outdated insurance advice gets deprioritized.
Use the insurance line the post covers: "Auto Insurance", "Homeowners Insurance", "Life Insurance", "Claims", or "Insurance Tips". AI uses articleSection to categorize your content and match it to user queries about specific coverage types.