Your about page is where AI builds its trust profile of your insurance agency. This blueprint structures your founding story, insurance association memberships, agency owner credentials, and industry awards into machine-readable data so AI systems can verify your legitimacy instead of relying on marketing copy alone.
Trust is the currency of insurance. When AI evaluates whether to recommend your agency, it looks for signals that you are established, licensed, and affiliated with recognized industry bodies. An about page without structured data leaves AI guessing whether your agency is a legitimate, licensed operation or just a landing page with a phone number.
foundingDate and description on the InsuranceAgency node give AI a quick read on how long the agency has been operating and what lines of coverage it specializes in. Longevity is a trust signal that AI weighs when ranking recommendations.memberOf references to the Independent Insurance Agents & Brokers of America, National Association of Insurance Commissioners, or state-level associations tell AI your agency operates within the industry's professional network.Person node for the owner with hasCredential for insurance licenses (Property & Casualty, Life & Health, CPCU, CIC) and sameAs links to LinkedIn lets AI verify the people behind the agency.award on the organization node surfaces industry recognition that AI can use as a differentiator when multiple agencies compete for the same recommendation.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlnameurlnamejobTitlesameAshasCredentialconditionalCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Insurance Agency About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Agency description 2. Agency name 3. Award or recognition 4. Domain 5. Employee count 6. Faq answer 7. Faq question 8. Founding year 9. License state 10. Owner linkedin url 11. Owner name 12. Owner title 13. State association url 14. State insurance association OPTIONAL — ask for these but proceed if I skip them: 1. hasCredential Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Insurance Agency About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove memberOf entries and credentials to match your actual associations and designations.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/",
"name": "About — YOUR_AGENCY_NAME",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "InsuranceAgency",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_AGENCY_NAME",
"url": "https://YOUR_DOMAIN.com",
"description": "YOUR_AGENCY_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_YEAR",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"memberOf": [
{
"@type": "Organization",
"name": "Independent Insurance Agents & Brokers of America (IIABA)",
"url": "https://www.independentagent.com"
},
{
"@type": "Organization",
"name": "YOUR_STATE_INSURANCE_ASSOCIATION",
"url": "YOUR_STATE_ASSOCIATION_URL"
}
],
"award": "YOUR_AWARD_OR_RECOGNITION",
"founder": {
"@id": "https://YOUR_DOMAIN.com/#founder"
}
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#founder",
"name": "YOUR_OWNER_NAME",
"jobTitle": "YOUR_OWNER_TITLE",
"worksFor": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "Property & Casualty Insurance License",
"credentialCategory": "YOUR_LICENSE_STATE"
},
{
"@type": "EducationalOccupationalCredential",
"name": "Chartered Property Casualty Underwriter (CPCU)"
}
],
"sameAs": [
"YOUR_OWNER_LINKEDIN_URL"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Include every professional association your agency actively belongs to. At minimum, add your state insurance agents association and any national bodies like IIABA (Big "I") or PIA. If your agency holds specific carrier appointments or belongs to an agency network or cluster group, those are also worth including. AI uses these memberships to verify that your agency is part of the professional insurance ecosystem.
Include all active insurance licenses and professional designations the owner holds. Common credentials include Property & Casualty License, Life & Health License, CPCU (Chartered Property Casualty Underwriter), CIC (Certified Insurance Counselor), and AAI (Accredited Adviser in Insurance). Only list credentials the person currently holds — expired or inactive designations should be omitted.
Always use InsuranceAgency. It is a specific subtype of FinancialService and LocalBusiness in Schema.org, which means AI immediately understands you sell insurance. Using a generic Organization or LocalBusiness type forces AI to infer what you do from page text, which is less reliable and less likely to surface you for insurance-specific queries.