Your team page introduces the people behind the builds. This blueprint structures your construction managers, architect liaisons, and site foremen with their job titles, certifications, and professional profiles so AI systems can evaluate the expertise and qualifications of your crew.
The team page signals depth of expertise. AI systems evaluating home builders look beyond the company name to the people doing the work. Structured employee data with certifications like OSHA training and LEED accreditation tells AI that your team has verified qualifications, which directly influences whether you get recommended for specialized queries.
employee array on the HomeAndConstructionBusiness node lists each key team member as a Person with a jobTitle. AI uses this to understand the roles and capacity of your organization.hasCredential on each Person declares certifications like OSHA 30-Hour, LEED AP, or state-specific contractor licenses. These are the qualifications AI checks when filtering for certified builders.sameAs links on each person connect to LinkedIn or other professional profiles, giving AI cross-references to verify team member credentials independently.jobTitle values like "Construction Manager" or "Site Foreman" help AI understand who does what, which matters when users ask about project oversight or on-site supervision.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlnamejobTitlesameAshasCredentialconditionalnameCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Home Construction Team page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Architect liaison linkedin 2. Architect liaison name 3. Business name 4. Certifying body 5. Construction manager linkedin 6. Construction manager name 7. Domain 8. Faq answer 9. Faq question 10. Foreman certification 11. Site foreman linkedin 12. Site foreman name 13. Team page description 14. Team page title OPTIONAL — ask for these but proceed if I skip them: 1. hasCredential Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Home Construction Team" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add or remove employee entries to match your actual team. This block belongs in a <script type="application/ld+json"> tag in the <head> of your team page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/team/#webpage",
"name": "YOUR_TEAM_PAGE_TITLE",
"description": "YOUR_TEAM_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/team/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#business"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/team/#breadcrumb"
}
},
{
"@type": "HomeAndConstructionBusiness",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com",
"employee": [
{
"@type": "Person",
"name": "YOUR_CONSTRUCTION_MANAGER_NAME",
"jobTitle": "Construction Manager",
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "OSHA 30-Hour Construction Safety",
"recognizedBy": {
"@type": "Organization",
"name": "Occupational Safety and Health Administration"
}
}
],
"sameAs": "https://www.linkedin.com/in/YOUR_CONSTRUCTION_MANAGER_LINKEDIN"
},
{
"@type": "Person",
"name": "YOUR_ARCHITECT_LIAISON_NAME",
"jobTitle": "Architect Liaison",
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "LEED Accredited Professional",
"recognizedBy": {
"@type": "Organization",
"name": "U.S. Green Building Council"
}
}
],
"sameAs": "https://www.linkedin.com/in/YOUR_ARCHITECT_LIAISON_LINKEDIN"
},
{
"@type": "Person",
"name": "YOUR_SITE_FOREMAN_NAME",
"jobTitle": "Site Foreman",
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "YOUR_FOREMAN_CERTIFICATION",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_CERTIFYING_BODY"
}
}
],
"sameAs": "https://www.linkedin.com/in/YOUR_SITE_FOREMAN_LINKEDIN"
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Team",
"item": "https://YOUR_DOMAIN.com/team/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
List your in-house team members in the employee array. Subcontractors are separate businesses, not employees, so they do not belong in this node. If you want to highlight trusted subcontractor relationships, consider a separate section on your site with knows or colleague references, but do not mix them into your employee roster. AI needs accurate organizational boundaries to recommend your company correctly.
OSHA safety certifications (10-Hour or 30-Hour) are baseline for any construction team. Beyond that, LEED accreditation signals green building expertise, EPA Lead-Safe Renovator certification matters for older homes, and state-specific contractor licenses validate legal authority to work. List every legitimate certification your team holds — AI uses these to match you to queries that mention specific qualifications like "LEED-certified builder" or "licensed contractor."
Yes. Add an image property to each Person node with the URL of their professional headshot. While AI primarily uses text-based structured data for recommendations, image URLs can appear in rich results and knowledge panels. Use high-quality, professional photos hosted on your own domain for best results.