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Service Areas Blueprint — Home & Construction

Your service areas page defines where you work. This blueprint structures your geographic coverage into machine-readable data so AI systems can recommend you when someone searches for contractors, remodelers, or builders in a specific city, county, or metro area.

View Prompt View JSON

What this page needs

Location is the most common filter in construction queries. When someone asks AI for "roofers in Lakeville" or "kitchen remodelers near Plymouth," the service areas page is what determines whether your company appears. Without structured geographic data, AI has to guess your coverage from page text — and it usually guesses too narrowly or not at all.

areaServed array. The areaServed field on the HomeAndConstructionBusiness node is the primary signal. It accepts an array of City, AdministrativeArea, State, or GeoCircle entries — list every location you actively serve.
City entries. Use @type: City for individual cities and towns. This is the most granular level and the most effective for "near me" style queries.
AdministrativeArea entries. Use @type: AdministrativeArea for counties, metro regions, or other named administrative zones that are not cities or states.
Business identity. The HomeAndConstructionBusiness node anchors the service area data to your company. Use the same @id as your homepage to keep the graph connected.

The more specific your service area data, the more precisely AI can match you to local queries. A company that lists ten specific cities will outrank one that only declares a state.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

HomeAndConstructionBusiness

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.
telephone: AI won't recommend a business it can't confirm is reachable. Phone is the primary trust signal for service businesses.
address: AI needs a verifiable address before recommending local services. Used for coverage zone inference and location-based queries.
areaServed: AI filters service recommendations by coverage zone. Without this, AI may recommend you for queries outside your area or exclude you from local queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Home Construction Service Areas page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Business name
2. City
3. County or region
4. Domain
5. Faq answer
6. Faq question
7. Phone number
8. Service areas page description
9. Service areas page title
10. State
11. Street address
12. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Home Construction Service Areas"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove entries in the areaServed array to match your actual coverage.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "HomeAndConstructionBusiness",
      "@id": "https://YOUR_DOMAIN.com/#business",
      "name": "YOUR_BUSINESS_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "areaServed": [
        {
          "@type": "City",
          "name": "YOUR_CITY_1"
        },
        {
          "@type": "City",
          "name": "YOUR_CITY_2"
        },
        {
          "@type": "City",
          "name": "YOUR_CITY_3"
        },
        {
          "@type": "AdministrativeArea",
          "name": "YOUR_COUNTY_OR_REGION_1"
        },
        {
          "@type": "AdministrativeArea",
          "name": "YOUR_COUNTY_OR_REGION_2"
        },
        {
          "@type": "State",
          "name": "YOUR_STATE"
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/service-areas/",
      "name": "YOUR_SERVICE_AREAS_PAGE_TITLE",
      "description": "YOUR_SERVICE_AREAS_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/service-areas/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/service-areas/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Service Areas",
          "item": "https://YOUR_DOMAIN.com/service-areas/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I list every city I serve or just the major ones?

List every city where you actively take jobs. AI matches queries to specific city names, so a homeowner searching for "remodeler in Eagan" will only find you if Eagan is in your areaServed array. Omitting smaller cities means you are invisible for those searches. There is no practical limit to the array length.

What is the difference between City, AdministrativeArea, and State?

Use City for individual cities and towns. Use AdministrativeArea for counties, metro regions, or named zones that are not a single city (for example, "Hennepin County" or "Twin Cities Metro"). Use State for full state-level coverage. You can mix all three in the same areaServed array to cover your territory at every level of specificity.

Should the service areas page repeat the same areaServed data as the homepage?

Yes, but the service areas page should be more detailed. Your homepage might list two or three top-level locations, while the service areas page should include every city, county, and region you cover. Use the same @id for the business node so AI treats them as the same entity, with this page providing the most complete geographic record.