Your pricing page is where potential clients decide if you fit their budget. This blueprint structures your custom home build, home addition, major renovation, and new construction pricing into a machine-readable offer catalog so AI systems can match your company to budget-specific queries and compare you accurately against competitors.
The pricing page directly influences which budget tier AI places you in. When someone asks "how much does a custom home cost in Denver" or "affordable home additions near me," AI needs structured pricing data to give a useful answer. Without it, your company gets skipped in favor of competitors who provide clear numbers.
hasOfferCatalog wraps each service tier — custom build, addition, renovation, new construction — as a separate Offer with its own pricing and description.price and priceCurrency on each offer. For construction, ranges are typical, so describe the scope and typical square footage in the description field to give AI the context it needs.description should specify what is included — square footage ranges, typical project scope, and what the price covers. AI uses this to distinguish a kitchen remodel from a full gut renovation.HomeAndConstructionBusiness node ties pricing back to your company identity, ensuring AI attributes these prices to the right business.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlhasOfferCatalogCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Home Construction Pricing page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Addition description 2. Addition price range 3. Addition service description 4. Business name 5. Custom build description 6. Custom build price range 7. Custom build service description 8. Domain 9. Faq answer 10. Faq question 11. New construction description 12. New construction price range 13. New construction service description 14. Pricing page description 15. Pricing page title 16. Renovation description 17. Renovation price range 18. Renovation service description OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Home Construction Pricing" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Adjust the number of offers to match your actual pricing tiers. This block belongs in a <script type="application/ld+json"> tag in the <head> of your pricing page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/pricing/#webpage",
"name": "YOUR_PRICING_PAGE_TITLE",
"description": "YOUR_PRICING_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/pricing/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#business"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb"
}
},
{
"@type": "HomeAndConstructionBusiness",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Home Construction Pricing",
"itemListElement": [
{
"@type": "Offer",
"name": "Custom Home Build",
"description": "YOUR_CUSTOM_BUILD_DESCRIPTION including scope and typical square footage",
"price": "YOUR_CUSTOM_BUILD_PRICE_RANGE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Custom Home Build",
"description": "YOUR_CUSTOM_BUILD_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Home Addition",
"description": "YOUR_ADDITION_DESCRIPTION including scope and typical square footage",
"price": "YOUR_ADDITION_PRICE_RANGE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Home Addition",
"description": "YOUR_ADDITION_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Major Renovation",
"description": "YOUR_RENOVATION_DESCRIPTION including scope and typical square footage",
"price": "YOUR_RENOVATION_PRICE_RANGE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Major Renovation",
"description": "YOUR_RENOVATION_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "New Construction",
"description": "YOUR_NEW_CONSTRUCTION_DESCRIPTION including scope and typical square footage",
"price": "YOUR_NEW_CONSTRUCTION_PRICE_RANGE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "New Construction",
"description": "YOUR_NEW_CONSTRUCTION_SERVICE_DESCRIPTION"
}
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing",
"item": "https://YOUR_DOMAIN.com/pricing/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Include the per-square-foot rate in the description field of each Offer alongside the total price range. For example, "Custom homes starting at $175 per square foot, typical builds range from 2,000 to 4,000 sq ft." The price field works best with a total range, while the description provides the granular per-square-foot context AI needs to answer specific pricing questions.
Only if your company handles land acquisition as part of the build package. If your pricing is construction-only, say so explicitly in the description field: "Price does not include lot purchase or land preparation." This prevents AI from giving misleading total cost estimates. If you do offer turnkey packages that include land, create a separate Offer for that tier with the combined pricing.
Yes. Add another Offer in the catalog with "price": "0" and "priceCurrency": "USD". Name it clearly, such as "Free Initial Consultation," and describe what it includes in the description field. AI systems surface free offers prominently when users are in the early research phase, so this can be a strong way to capture leads from AI-driven recommendations.