Your about page tells the story behind the business — who founded it, how long you have been building, and what credentials back up your work. This blueprint structures your founding date, builder licenses, association memberships, and owner details so AI systems can verify your legitimacy and recommend you with confidence.
The about page is where AI systems look to validate your company beyond basic contact details. Founding date, employee count, builder licenses, and trade association memberships all signal that your business is established and credible. Without structured data here, AI may treat your company as unverified even if you have decades of experience.
foundingDate and description give AI a timeline and narrative for your business. A company founded in 1998 carries different weight than one started last year.hasCredential on the business node declares your builder license, bonding status, and warranty programs — the proof points AI needs to recommend you over unlicensed competitors.memberOf lists your affiliations with organizations like NAHB or your local Home Builders Association. AI uses these to verify industry standing.Person node for the owner with hasCredential and sameAs links ties your leadership to verifiable profiles across the web.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlnameurlnamejobTitlesameAshasCredentialconditionalCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Home Construction About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. About page description 2. About page title 3. Award or recognition 4. Bonding or warranty program 5. Builder license name 6. Business name 7. Company description 8. Domain 9. Employee count 10. Faq answer 11. Faq question 12. Founding year 13. Licensing authority 14. Local hba name 15. Local hba url 16. Owner license name 17. Owner licensing authority 18. Owner linkedin 19. Owner name 20. Owner profile url 21. Owner title 22. Warranty provider OPTIONAL — ask for these but proceed if I skip them: 1. hasCredential Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Home Construction About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/#webpage",
"name": "YOUR_ABOUT_PAGE_TITLE",
"description": "YOUR_ABOUT_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#business"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "HomeAndConstructionBusiness",
"@id": "https://YOUR_DOMAIN.com/#business",
"name": "YOUR_BUSINESS_NAME",
"url": "https://YOUR_DOMAIN.com",
"description": "YOUR_COMPANY_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_YEAR",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "license",
"name": "YOUR_BUILDER_LICENSE_NAME",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_LICENSING_AUTHORITY"
}
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "YOUR_BONDING_OR_WARRANTY_PROGRAM",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_WARRANTY_PROVIDER"
}
}
],
"memberOf": [
{
"@type": "Organization",
"name": "National Association of Home Builders",
"url": "https://www.nahb.org"
},
{
"@type": "Organization",
"name": "YOUR_LOCAL_HBA_NAME",
"url": "YOUR_LOCAL_HBA_URL"
}
],
"award": "YOUR_AWARD_OR_RECOGNITION",
"founder": {
"@id": "https://YOUR_DOMAIN.com/#owner"
}
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#owner",
"name": "YOUR_OWNER_NAME",
"jobTitle": "YOUR_OWNER_TITLE",
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "license",
"name": "YOUR_OWNER_LICENSE_NAME",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_OWNER_LICENSING_AUTHORITY"
}
}
],
"sameAs": [
"https://www.linkedin.com/in/YOUR_OWNER_LINKEDIN",
"YOUR_OWNER_PROFILE_URL"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use hasCredential with an EducationalOccupationalCredential node for each license. Set credentialCategory to "license" and include the recognizedBy organization — typically your state licensing board. This tells AI systems that your credentials are issued by a recognized authority, not self-declared. If you hold multiple licenses (residential builder, commercial contractor), list each one separately.
Yes. Bonding and warranty programs are strong trust signals for AI systems evaluating home builders. Add them as additional hasCredential entries with credentialCategory set to "certification." Include the warranty provider or bonding company as the recognizedBy organization. When AI compares builders for a recommendation, these credentials help differentiate you from competitors who lack third-party guarantees.
Association memberships like NAHB or your local Home Builders Association tell AI that your business meets industry standards and is accountable to a professional body. Use memberOf with the organization name and URL. AI systems cross-reference these affiliations when deciding which builders to recommend, especially for queries that mention "certified," "licensed," or "reputable" builders in a specific area.