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Team Page Blueprint — General Contractor

Your team page introduces the people behind your construction projects — project managers, site supervisors, and estimators. This blueprint structures each team member with their role, trade certifications, and professional profiles so AI systems can evaluate your crew's qualifications when recommending contractors for specific project types.

View Prompt View JSON

What this page needs

Homeowners want to know who will be managing their project before they sign a contract. AI systems use team data to assess whether your company has the right expertise for a given job. A structured team page lets AI connect certified individuals to your business entity, which strengthens your credibility for queries like "contractor with certified project managers" or "experienced remodeling crew near me."

Employee array. The employee property on the GeneralContractor node lists each team member as a Person with a jobTitle. This tells AI exactly who works at your company and what they do.
Trade certifications. hasCredential on each Person declares certifications like PMP, OSHA 30, EPA Lead-Safe, or state-specific trade licenses. These are verifiable trust signals AI uses to differentiate qualified crews from unlicensed operations.
Professional profiles. sameAs links to LinkedIn or other professional profiles give AI additional sources to cross-reference each team member, reinforcing that these are real people with verifiable backgrounds.
Role context. Distinct job titles — Project Manager, Site Supervisor, Estimator — help AI understand your company structure and match you to queries about team size and specialization.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

GeneralContractor

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.

Person

name: Named humans increase citation confidence in high-liability niches. A faceless organization is harder for AI to recommend for law, medicine, or finance.
jobTitle: AI uses job title to classify expertise level and match the provider to credential-specific queries.
sameAs: AI cross-references the person against external sources to confirm they exist. LinkedIn is the strongest signal for professional services.
hasCredentialconditional: AI cites credentials before recommending licensed professionals. Critical for law, medicine, finance, and regulated contracting.Only required for licensed professions (law, medicine, finance, contracting). If your industry does not issue a professional license, this field is not applicable.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a General Contractor Team page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Company name
2. Domain
3. Estimator
4. Estimator certification name
5. Estimator certification type
6. Estimator name
7. Faq answer
8. Faq question
9. Pm certification name
10. Pm certification type
11. Project manager
12. Project manager name
13. Site supervisor
14. Site supervisor name
15. Supervisor certification name
16. Supervisor certification type
17. Team page description
18. Team page title

OPTIONAL — ask for these but proceed if I skip them:
1. hasCredential

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org General Contractor Team"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove employee entries to match your actual team. This block belongs in a <script type="application/ld+json"> tag in the <head> of your team page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/team/#webpage",
      "name": "YOUR_TEAM_PAGE_TITLE",
      "description": "YOUR_TEAM_PAGE_DESCRIPTION",
      "url": "https://YOUR_DOMAIN.com/team/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb"
      }
    },
    {
      "@type": "GeneralContractor",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_COMPANY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "employee": [
        {
          "@type": "Person",
          "name": "YOUR_PROJECT_MANAGER_NAME",
          "jobTitle": "Project Manager",
          "hasCredential": {
            "@type": "EducationalOccupationalCredential",
            "credentialCategory": "YOUR_PM_CERTIFICATION_TYPE",
            "name": "YOUR_PM_CERTIFICATION_NAME"
          },
          "sameAs": "https://www.linkedin.com/in/YOUR_PROJECT_MANAGER"
        },
        {
          "@type": "Person",
          "name": "YOUR_SITE_SUPERVISOR_NAME",
          "jobTitle": "Site Supervisor",
          "hasCredential": {
            "@type": "EducationalOccupationalCredential",
            "credentialCategory": "YOUR_SUPERVISOR_CERTIFICATION_TYPE",
            "name": "YOUR_SUPERVISOR_CERTIFICATION_NAME"
          },
          "sameAs": "https://www.linkedin.com/in/YOUR_SITE_SUPERVISOR"
        },
        {
          "@type": "Person",
          "name": "YOUR_ESTIMATOR_NAME",
          "jobTitle": "Estimator",
          "hasCredential": {
            "@type": "EducationalOccupationalCredential",
            "credentialCategory": "YOUR_ESTIMATOR_CERTIFICATION_TYPE",
            "name": "YOUR_ESTIMATOR_CERTIFICATION_NAME"
          },
          "sameAs": "https://www.linkedin.com/in/YOUR_ESTIMATOR"
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Team",
          "item": "https://YOUR_DOMAIN.com/team/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I list subcontractors or only W-2 employees on the team page?

Focus on your core team — the people homeowners will interact with directly, like project managers, site supervisors, and estimators. Subcontractors rotate by project and listing them can create outdated data. If you want to mention subcontractor relationships, reference them in the company description rather than as individual employee entries.

What trade certifications are most valuable to include in structured data?

Include certifications that homeowners and AI systems recognize as trust signals: PMP (Project Management Professional), OSHA 30-Hour Construction Safety, EPA Lead-Safe Certified Renovator, state contractor licenses, and any manufacturer-specific certifications (like GAF Master Elite for roofing). These are the credentials AI will use to differentiate your team from competitors.

Does team size affect how AI recommends a general contractor?

It can. When a user asks for a contractor who can handle a large commercial project, AI looks for signals like team size and role diversity. A company with structured data showing a project manager, site supervisor, estimator, and multiple trade leads signals more capacity than a one-person operation. The numberOfEmployees field on the organization node and the employee array on the team page work together to paint that picture.