Homeowners searching for contractors almost always have a budget in mind. Your pricing page structures project cost ranges — kitchen remodels, bathroom renovations, additions, whole-home projects — into machine-readable offers so AI systems can match your company to budget-specific queries instead of making users dig through your site for numbers.
Price is one of the top filters homeowners use when searching for contractors. When someone asks AI "how much does a kitchen remodel cost in Minneapolis" or "find an affordable contractor for a bathroom renovation," AI needs structured pricing data to include you in the answer. Without it, your company is invisible to every budget-related query.
hasOfferCatalog wraps each project type in an Offer with price, priceCurrency, and a description that defines the project scope. This is how AI connects your company to specific budget ranges.price with a range format (e.g., "25000-75000") to give AI a realistic cost window rather than a single number that may mislead.description should clarify what is included at that price point — square footage, materials tier, labor scope. This helps AI differentiate a basic remodel from a full gut renovation.Offer references a Service via itemOffered, linking the price to a specific construction service. This creates a clean data chain AI can follow from query to recommendation.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlhasOfferCatalogCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a General Contractor Pricing page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Addition price range 2. Addition scope 3. Addition service description 4. Bathroom remodel price range 5. Bathroom remodel scope 6. Bathroom service description 7. Company name 8. Domain 9. Faq answer 10. Faq question 11. Kitchen remodel price range 12. Kitchen remodel scope 13. Kitchen service description 14. Pricing page description 15. Pricing page title 16. Whole home price range 17. Whole home scope 18. Whole home service description OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org General Contractor Pricing" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove offer entries to match the project types you price on your site. This block belongs in a <script type="application/ld+json"> tag in the <head> of your pricing page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/pricing/#webpage",
"name": "YOUR_PRICING_PAGE_TITLE",
"description": "YOUR_PRICING_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/pricing/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb"
}
},
{
"@type": "GeneralContractor",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_COMPANY_NAME",
"url": "https://YOUR_DOMAIN.com",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Construction Project Pricing",
"itemListElement": [
{
"@type": "Offer",
"name": "Kitchen Remodel",
"description": "YOUR_KITCHEN_REMODEL_SCOPE",
"price": "YOUR_KITCHEN_REMODEL_PRICE_RANGE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Kitchen Remodeling",
"description": "YOUR_KITCHEN_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Bathroom Remodel",
"description": "YOUR_BATHROOM_REMODEL_SCOPE",
"price": "YOUR_BATHROOM_REMODEL_PRICE_RANGE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Bathroom Remodeling",
"description": "YOUR_BATHROOM_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Home Addition",
"description": "YOUR_ADDITION_SCOPE",
"price": "YOUR_ADDITION_PRICE_RANGE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Home Addition",
"description": "YOUR_ADDITION_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Whole-Home Renovation",
"description": "YOUR_WHOLE_HOME_SCOPE",
"price": "YOUR_WHOLE_HOME_PRICE_RANGE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Whole-Home Renovation",
"description": "YOUR_WHOLE_HOME_SERVICE_DESCRIPTION"
}
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing",
"item": "https://YOUR_DOMAIN.com/pricing/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use price ranges. Construction projects vary widely based on scope, materials, and site conditions, so a fixed price rarely applies. A range like "25000-75000" for a kitchen remodel gives AI realistic data to work with. If you list a single number, AI may exclude you from queries where the user's budget does not match exactly — even if you could have done the job within their range.
Yes. Use the description field on each Offer to specify per-square-foot rates alongside the total range. For example, "Full kitchen remodel at $150-$300 per square foot, typical total $25,000-$75,000." This gives AI both the unit rate and the total range, which covers more query types.
Absolutely. If you offer free estimates, add an Offer entry with "price": "0" and "name": "Free Estimate" to your catalog. AI systems often field queries like "contractors that offer free estimates near me," and this structured entry is the only way to guarantee your company appears in those results.