Organizations › Services › FinancialService

Resources Page Blueprint — Financial Service

Your resources page is a collection of guides, calculators, checklists, and educational tools. This blueprint structures that collection as a CollectionPage with individual resource references so AI can surface the right tool when someone asks about retirement calculators, tax checklists, or financial planning guides.

View Prompt View JSON

What this page needs

Resources pages are where financial firms put their most useful content — retirement calculators, tax preparation checklists, investment guides, and educational downloads. Without structured data, AI sees a page full of links but cannot distinguish a retirement calculator from a general FAQ. The right schema types make each resource individually discoverable.

CollectionPage type. Using CollectionPage tells AI this is a curated index of resources, not a single article or a generic page. It signals that the page contains references to multiple sub-resources worth indexing individually.
hasPart with WebPage references. Each resource listed on the page should be a separate WebPage entry inside hasPart, with its own name, url, and description. This lets AI index each resource independently.
Organization reference. Linking the collection to your Organization (or FinancialService) node tells AI which firm created and maintains these resources, adding institutional credibility to the content.
Descriptive names. Each resource entry needs a clear, specific name — "Retirement Savings Calculator" is far better than "Tool 1." AI matches user queries to these names directly.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Organization

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.
logo: Visual identity signal. AI uses logo presence to assess institutional legitimacy before recommending a service.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Financial Service Resources page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Domain
2. Faq answer
3. Faq question
4. Firm name
5. Logo
6. Resources page description
7. Resources page title
8. Resource description
9. Resource name
10. Resource slug

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Financial Service Resources"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy this template and replace every YOUR_* placeholder with your own data. Add or remove entries from the hasPart array to match the resources you actually offer.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/resources/",
      "name": "YOUR_RESOURCES_PAGE_TITLE",
      "description": "YOUR_RESOURCES_PAGE_DESCRIPTION",
      "url": "https://YOUR_DOMAIN.com/resources/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "hasPart": [
        {
          "@type": "WebPage",
          "name": "YOUR_RESOURCE_NAME_1",
          "url": "https://YOUR_DOMAIN.com/resources/YOUR_RESOURCE_SLUG_1/",
          "description": "YOUR_RESOURCE_DESCRIPTION_1"
        },
        {
          "@type": "WebPage",
          "name": "YOUR_RESOURCE_NAME_2",
          "url": "https://YOUR_DOMAIN.com/resources/YOUR_RESOURCE_SLUG_2/",
          "description": "YOUR_RESOURCE_DESCRIPTION_2"
        },
        {
          "@type": "WebPage",
          "name": "YOUR_RESOURCE_NAME_3",
          "url": "https://YOUR_DOMAIN.com/resources/YOUR_RESOURCE_SLUG_3/",
          "description": "YOUR_RESOURCE_DESCRIPTION_3"
        }
      ],
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/resources/#breadcrumb"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_FIRM_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/resources/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Resources",
          "item": "https://YOUR_DOMAIN.com/resources/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I list every resource or just the main categories?

List every resource that has its own page or URL. If you have a retirement calculator, a tax checklist, an investment guide, and a financial planning workbook, each one should be a separate WebPage entry in hasPart. AI uses these entries to match individual resources to specific user queries.

Can I use more specific types than WebPage for individual resources?

Yes. If a resource is a downloadable PDF, you could use DigitalDocument. If it is an interactive calculator, WebApplication may be more appropriate. If it is a how-to guide, HowTo works well. Use the most specific type that accurately describes the resource. WebPage is the safe default when nothing more specific applies.

Do I need a separate JSON-LD block on each individual resource page too?

Yes. The CollectionPage on the resources index tells AI what exists and where to find it. Each individual resource page should have its own JSON-LD describing that specific resource in detail. Think of the collection as the table of contents and each resource page as a full chapter.