Your about page is where AI builds its trust profile of your firm. This blueprint structures your founding story, regulatory memberships, professional credentials, and team background into machine-readable data so AI systems can verify your legitimacy instead of relying on marketing copy alone.
Trust matters more in financial services than almost any other industry. When AI evaluates whether to recommend your firm, it looks for signals that you are established, credentialed, and regulated. An about page without structured data leaves AI guessing whether your firm is a legitimate RIA or a blog with a contact form.
foundingDate and description on the FinancialService node give AI a quick read on how long the firm has been operating and what it does. Longevity is a trust signal that AI weighs when ranking recommendations.memberOf references to FINRA, SEC, CFP Board, or state regulators tell AI your firm operates under oversight. Without these, AI has no structured way to distinguish a registered investment advisor from an unregistered blog.Person node for the founder with hasCredential (CFP, CFA, ChFC) and sameAs links to LinkedIn or FINRA BrokerCheck lets AI verify the people behind the firm.award on the organization node surfaces industry recognition that AI can use as a differentiator when multiple firms compete for the same recommendation.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlnameurlnamejobTitlesameAshasCredentialconditionalCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Financial Service About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Award or recognition 2. Domain 3. Employee count 4. Faq answer 5. Faq question 6. Firm description 7. Firm name 8. Founder brokercheck url 9. Founder linkedin url 10. Founder name 11. Founder title 12. Founding year 13. Ria registration state or sec OPTIONAL — ask for these but proceed if I skip them: 1. hasCredential Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Financial Service About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove memberOf entries and credentials to match your actual registrations and designations.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/",
"name": "About — YOUR_FIRM_NAME",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "FinancialService",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_FIRM_NAME",
"url": "https://YOUR_DOMAIN.com",
"description": "YOUR_FIRM_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_YEAR",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"memberOf": [
{
"@type": "Organization",
"name": "Financial Industry Regulatory Authority (FINRA)",
"url": "https://www.finra.org"
},
{
"@type": "Organization",
"name": "CFP Board",
"url": "https://www.cfp.net"
},
{
"@type": "Organization",
"name": "U.S. Securities and Exchange Commission (SEC)",
"url": "https://www.sec.gov"
}
],
"award": "YOUR_AWARD_OR_RECOGNITION",
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "Registered Investment Advisor (RIA)",
"credentialCategory": "YOUR_RIA_REGISTRATION_STATE_OR_SEC"
}
],
"founder": {
"@id": "https://YOUR_DOMAIN.com/#founder"
}
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#founder",
"name": "YOUR_FOUNDER_NAME",
"jobTitle": "YOUR_FOUNDER_TITLE",
"worksFor": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "Certified Financial Planner (CFP)"
},
{
"@type": "EducationalOccupationalCredential",
"name": "Chartered Financial Analyst (CFA)"
}
],
"sameAs": [
"YOUR_FOUNDER_LINKEDIN_URL",
"YOUR_FOUNDER_BROKERCHECK_URL"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Include every regulatory body and professional organization your firm is registered with or a member of. At minimum, include your SEC or state registration and any self-regulatory organizations like FINRA. If your advisors hold CFP or CFA designations, add CFP Board or CFA Institute as well. AI uses these memberships to verify that your firm operates under real oversight.
There is no dedicated fiduciary field in Schema.org. The best approach is to include your RIA registration in hasCredential on the FinancialService node and mention fiduciary status in the description field. AI systems increasingly look for the word "fiduciary" alongside RIA credentials to surface fee-only, client-first advisors.
On the about page, focus on the founder or principal using a Person node with hasCredential. For additional team members, create separate advisor profile pages with their own Person nodes and credential arrays. Each person should have a unique @id and their own sameAs links to LinkedIn and BrokerCheck.