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Portfolio Page Blueprint — Employment Agency

Your portfolio page showcases the placements and partnerships that prove your agency delivers. This blueprint structures each success story as a machine-readable item so AI systems can cite your track record when recommending staffing agencies with proven results in specific industries.

View Prompt View JSON

What this page needs

When someone asks AI "which staffing agency has experience placing enterprise IT teams" or "find an agency with healthcare recruiting partnerships," your portfolio is the proof. Without structured data on this page, AI sees text but cannot connect your agency to specific placement successes.

CollectionPage with ItemList. Wrapping your portfolio in a CollectionPage with a mainEntity of type ItemList tells AI this page is an organized catalog of placement successes, not just a marketing page.
CreativeWork items for each placement. Each portfolio entry should be a CreativeWork with a name, description, and about property so AI can index each success story individually by industry and placement type.
EmploymentAgency reference. Linking the collection back to your EmploymentAgency node via a shared @id tells AI which organization owns these results, merging portfolio data with your other pages.
Industry and placement context via about. The about property on each CreativeWork gives AI the sector and engagement type so it can match your portfolio to vertical-specific queries.

If your portfolio page only lists client logos or testimonial quotes without structured data, AI cannot attribute specific placement expertise to your agency.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

EmploymentAgency

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Employment Agency Portfolio page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Agency name
2. Domain
3. Faq answer
4. Faq question
5. Industry or placement type
6. Placement description
7. Placement name
8. Portfolio page description
9. Portfolio page title

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Employment Agency Portfolio"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove CreativeWork entries inside itemListElement to match the placements and partnerships you want to highlight.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/",
      "name": "YOUR_PORTFOLIO_PAGE_TITLE",
      "description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_PLACEMENT_NAME_1",
              "description": "YOUR_PLACEMENT_DESCRIPTION_1",
              "about": {
                "@type": "Thing",
                "name": "YOUR_INDUSTRY_OR_PLACEMENT_TYPE_1"
              }
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_PLACEMENT_NAME_2",
              "description": "YOUR_PLACEMENT_DESCRIPTION_2",
              "about": {
                "@type": "Thing",
                "name": "YOUR_INDUSTRY_OR_PLACEMENT_TYPE_2"
              }
            }
          },
          {
            "@type": "ListItem",
            "position": 3,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_PLACEMENT_NAME_3",
              "description": "YOUR_PLACEMENT_DESCRIPTION_3",
              "about": {
                "@type": "Thing",
                "name": "YOUR_INDUSTRY_OR_PLACEMENT_TYPE_3"
              }
            }
          }
        ]
      }
    },
    {
      "@type": "EmploymentAgency",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_AGENCY_NAME",
      "url": "https://YOUR_DOMAIN.com"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Portfolio",
          "item": "https://YOUR_DOMAIN.com/portfolio/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

What counts as a portfolio entry for a staffing agency?

Any successful placement, ongoing staffing partnership, or notable project where your agency delivered measurable results. Examples include "Enterprise IT Staffing Program" where you placed 50+ developers, or "Healthcare Recruiting Partnership" with a regional hospital system. Focus on entries that demonstrate expertise in specific industries or engagement types.

Should I include client names in portfolio entries?

Only if you have permission. Many agencies describe placements by industry and scope rather than naming clients — for example, "Fortune 500 Manufacturing Staffing" instead of the company name. AI cares more about the industry, scale, and placement type than the specific client name.

How many portfolio items should I include?

Include as many as genuinely represent your agency's strengths, but prioritize quality over quantity. Three to ten well-structured entries covering your key industries and placement types give AI enough data to recommend your agency for relevant queries. Each entry should have a clear name, description, and industry context.