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About Page Blueprint — Employment Agency

The about page is where AI learns the backstory and credibility of a staffing agency. It connects your founding history, leadership credentials, and professional affiliations into structured data that AI uses to evaluate whether your agency is an authoritative source worth citing and recommending.

View Prompt View JSON

What this page needs

The about page is your agency's trust layer. AI systems look here for evidence that real people with real credentials run your business. Without structured data on this page, AI has no machine-readable way to verify your founding story, leadership expertise, or industry memberships.

AboutPage type. Use AboutPage as the page @type so AI knows this is an informational page about the organization rather than a service or product page.
EmploymentAgency with history and affiliations. The EmploymentAgency node should include foundingDate, description, numberOfEmployees, memberOf for staffing associations like the ASA, and any award recognitions. These fields give AI concrete evidence of longevity and industry standing.
Founder as a Person. A Person node for the founder with jobTitle, sameAs links, and hasCredential tells AI who started the agency and whether they have verifiable expertise in staffing and recruitment.
BreadcrumbList for navigation. The BreadcrumbList places the about page within the site hierarchy so AI understands where this page sits relative to the homepage and other sections.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

EmploymentAgency

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.
sameAs: AI cross-references sameAs links to confirm the business exists outside its own domain. One link minimum.
logo: Visual identity signal. AI uses logo presence to assess institutional legitimacy before recommending a service.

Organization

name: Non-negotiable. AI cannot cite or recommend an unnamed entity.
url: AI needs a stable URL to attribute recommendations and route users correctly.

Person

name: Named humans increase citation confidence in high-liability niches. A faceless organization is harder for AI to recommend for law, medicine, or finance.
jobTitle: AI uses job title to classify expertise level and match the provider to credential-specific queries.
url: AI verifies real people exist through linkable profiles. Without a URL the Person node is an unverifiable claim.
sameAs: AI cross-references the person against external sources to confirm they exist. LinkedIn is the strongest signal for professional services.
hasCredentialconditional: AI cites credentials before recommending licensed professionals. Critical for law, medicine, finance, and regulated contracting.Only required for licensed professions (law, medicine, finance, contracting). If your industry does not issue a professional license, this field is not applicable.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Employment Agency About page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. About page title
2. Agency description
3. Agency name
4. Association name
5. Association url
6. Award
7. Company
8. Credential name
9. Credential type
10. Domain
11. Employee count
12. Faq answer
13. Faq question
14. Founder handle
15. Founder linkedin
16. Founder name
17. Founder title
18. Founding year
19. Handle
20. Logo
21. Maps cid

OPTIONAL — ask for these but proceed if I skip them:
1. hasCredential

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Employment Agency About"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "AboutPage",
      "@id": "https://YOUR_DOMAIN.com/about/#webpage",
      "url": "https://YOUR_DOMAIN.com/about/",
      "name": "YOUR_ABOUT_PAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "EmploymentAgency",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_AGENCY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
      "description": "YOUR_AGENCY_DESCRIPTION",
      "foundingDate": "YOUR_FOUNDING_YEAR",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "YOUR_EMPLOYEE_COUNT"
      },
      "memberOf": [
        {
          "@type": "Organization",
          "name": "American Staffing Association",
          "url": "https://americanstaffing.net"
        },
        {
          "@type": "Organization",
          "name": "YOUR_ASSOCIATION_NAME",
          "url": "YOUR_ASSOCIATION_URL"
        }
      ],
      "award": [
        "YOUR_AWARD_1",
        "YOUR_AWARD_2"
      ],
      "founder": {
        "@id": "https://YOUR_DOMAIN.com/#founder"
      },
      "sameAs": [
        "https://www.linkedin.com/company/YOUR_COMPANY",
        "https://twitter.com/YOUR_HANDLE",
        "https://www.google.com/maps?cid=YOUR_MAPS_CID"
      ]
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#founder",
      "name": "YOUR_FOUNDER_NAME",
      "jobTitle": "YOUR_FOUNDER_TITLE",
      "url": "https://YOUR_DOMAIN.com/about/",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_FOUNDER_LINKEDIN",
        "https://twitter.com/YOUR_FOUNDER_HANDLE"
      ],
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "name": "YOUR_CREDENTIAL_NAME",
          "credentialCategory": "YOUR_CREDENTIAL_TYPE"
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "About",
          "item": "https://YOUR_DOMAIN.com/about/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Why should I use AboutPage instead of WebPage?

AboutPage is a Schema.org subtype of WebPage that explicitly tells AI this page describes the organization itself. Using the generic WebPage type forces AI to infer the page's purpose from content alone. AboutPage removes that guesswork and lets AI immediately classify the page as a trust and background resource.

Does the memberOf field actually help with AI visibility?

Yes. The memberOf field links your agency to recognized industry bodies like the American Staffing Association. AI uses these affiliations as trust signals when deciding whether to recommend your agency. A membership in a known professional organization is machine-readable evidence of legitimacy.

What kind of credentials should I include for the founder?

Include any professional certifications, degrees, or industry-recognized credentials relevant to staffing and recruitment. Examples include Certified Staffing Professional (CSP), Certified Personnel Consultant (CPC), or relevant business degrees. Use hasCredential with EducationalOccupationalCredential so AI can parse and verify the credential type programmatically.