Your services page is where you list what your accounting firm actually does. This blueprint structures tax preparation, bookkeeping, audit, and advisory offerings into a machine-readable catalog so AI systems can match your firm to the right queries instead of guessing from page copy.
The services page is where AI maps your actual offerings. When someone asks "who does tax preparation in Denver" or "find a CPA firm that handles small business bookkeeping," this is the page that answers. Without structured service data, AI has to guess what you offer from paragraph text — and it often guesses wrong.
hasOfferCatalog is the critical field. It wraps each accounting service in a structured Offer with a Service item so AI can index tax prep, bookkeeping, and audit services individually.name and description — short, specific, and free of marketing fluff. "Individual Tax Preparation" is better than "We handle all your tax needs."areaServed on the business node tells AI where these accounting services are available, which is essential for location-based recommendations.priceRange or individual price fields help AI filter you into the right budget tier when users ask for affordable or premium accounting options.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlareaServedpriceRangehasOfferCatalogCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Accounting Service Services page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Audit description 2. Bookkeeping description 3. Domain 4. Faq answer 5. Faq question 6. Firm name 7. Price range 8. Primary city 9. Primary state 10. Services page description 11. Services page title 12. Tax prep description OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Accounting Service Services" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove services from the hasOfferCatalog array to match your actual offerings.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AccountingService",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_FIRM_NAME",
"url": "https://YOUR_DOMAIN.com",
"areaServed": [
{
"@type": "City",
"name": "YOUR_PRIMARY_CITY"
},
{
"@type": "State",
"name": "YOUR_PRIMARY_STATE"
}
],
"priceRange": "YOUR_PRICE_RANGE",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Accounting Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Tax Preparation",
"description": "YOUR_TAX_PREP_DESCRIPTION"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Bookkeeping",
"description": "YOUR_BOOKKEEPING_DESCRIPTION"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Audit & Assurance",
"description": "YOUR_AUDIT_DESCRIPTION"
}
}
]
}
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/services/",
"name": "YOUR_SERVICES_PAGE_TITLE",
"description": "YOUR_SERVICES_PAGE_DESCRIPTION",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/services/#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://YOUR_DOMAIN.com/services/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Include every distinct service you offer. If you do individual tax returns, business tax returns, payroll processing, and financial statement preparation, list each one separately. AI uses this catalog to match you to specific queries, so completeness matters. A user asking for "payroll services" will only find you if payroll is explicitly in your catalog.
Use @id references to connect nodes without duplicating data. The AccountingService node here should share the same @id as on your homepage so AI treats them as the same entity. You only need to include the fields relevant to this page — primarily hasOfferCatalog, areaServed, and priceRange.
Yes. You can add price and priceCurrency directly to each Offer inside the catalog. This gives AI more precise data than a general priceRange on the business node. For accounting firms, a range like "$200-$500" on individual tax prep and a separate range for business returns is more useful than a single firm-wide range.