Your about page is where AI learns the story behind your accounting firm. Founding year, partner credentials, professional memberships, and awards give AI the trust signals it needs to recommend your practice over firms that only have marketing copy. This blueprint structures your firm history and leadership into machine-readable data.
The about page is where AI builds a trust profile for your firm. When someone asks "how long has this accounting firm been in business" or "is this CPA firm a member of the AICPA," the answer comes from structured data on this page. Firms without founding dates, credentials, and association memberships look unestablished to AI systems.
foundingDate and description on the AccountingService node tell AI exactly when your firm started and what it does. A firm founded in 1998 gets treated differently than one with no history at all.memberOf with references to organizations like the AICPA or state CPA societies signals legitimacy. AI uses these memberships to verify that your firm operates within recognized professional standards.Person node for the founding partner with hasCredential for their CPA license connects a real, credentialed human to the firm. This is one of the strongest authority signals for accounting practices.award field on the organization node lets AI cite specific honors your firm has received, which matters when users ask for top-rated or award-winning accounting firms in your area.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlnameurlnamejobTitlesameAshasCredentialconditionalCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Accounting Service About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. About page description 2. About page title 3. Association 4. Award name 5. Domain 6. Employee count 7. Faq answer 8. Faq question 9. Firm description 10. Firm name 11. Founder image 12. Founder linkedin 13. Founder name 14. Founder title 15. Founding year 16. State OPTIONAL — ask for these but proceed if I skip them: 1. hasCredential Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Accounting Service About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add additional memberOf entries for each professional association your firm belongs to.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/#webpage",
"name": "YOUR_ABOUT_PAGE_TITLE",
"description": "YOUR_ABOUT_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "AccountingService",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_FIRM_NAME",
"url": "https://YOUR_DOMAIN.com",
"description": "YOUR_FIRM_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_YEAR",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"memberOf": [
{
"@type": "Organization",
"name": "YOUR_ASSOCIATION_1_NAME",
"url": "YOUR_ASSOCIATION_1_URL"
},
{
"@type": "Organization",
"name": "YOUR_ASSOCIATION_2_NAME",
"url": "YOUR_ASSOCIATION_2_URL"
}
],
"award": "YOUR_AWARD_NAME",
"founder": {
"@id": "https://YOUR_DOMAIN.com/#founder"
}
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#founder",
"name": "YOUR_FOUNDER_NAME",
"jobTitle": "YOUR_FOUNDER_TITLE",
"image": "https://YOUR_DOMAIN.com/YOUR_FOUNDER_IMAGE.jpg",
"sameAs": [
"https://www.linkedin.com/in/YOUR_FOUNDER_LINKEDIN"
],
"worksFor": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "CPA",
"name": "Certified Public Accountant",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_STATE Board of Accountancy"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use hasCredential with an EducationalOccupationalCredential on each Person node. Set credentialCategory to the abbreviation (CPA, EA, CMA) and name to the full title. Include recognizedBy pointing to the issuing state board of accountancy. This tells AI the credential is real, who issued it, and which person holds it — all of which factor into trust scoring.
Include every legitimate professional association your firm belongs to. The most common are the AICPA (American Institute of Certified Public Accountants), your state CPA society, and any industry-specific groups like the National Association of Tax Professionals. Each memberOf entry should have the organization name and url so AI can verify the membership. Do not list associations your firm is not actually a member of.
No. Use the same @id for the AccountingService node so AI treats it as the same entity across pages. On the about page, focus on the fields that belong here: foundingDate, description, numberOfEmployees, memberOf, award, and founder. Fields like address, telephone, and openingHours belong on the contact or homepage blueprint instead.