The homepage is the identity anchor for a research organization. It tells AI systems who the institute is, what research domains it covers, where it operates, and who it reports to. This blueprint provides the complete JSON-LD graph your homepage needs so AI can classify, cite, and recommend your think tank, lab, or research institute with confidence.
The homepage is the single most important page for AI discoverability. It is where AI systems look first to understand who you are and whether your research organization is worth citing. Every other page on the site inherits credibility from what the homepage declares.
ResearchOrganization node declares your institute's name, URL, logo, description, founding date, and area of research. This is the canonical record AI uses to identify your organization across the web.parentOrganization field links your institute to a university, government body, or foundation. AI uses this to assess institutional credibility and chain-of-trust.address and areaServed fields ground your institute geographically, helping AI answer location-specific questions about research capabilities.sameAs array links your organization to verified profiles on LinkedIn, Google Scholar, and institutional directories, helping AI cross-reference and trust your identity.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurldescriptionlogofoundingDateareaServedsameAsaddressnameurl@idCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Research Organization Homepage page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Area served 2. City 3. Company 4. Country 5. Domain 6. Faq answer 7. Faq question 8. Founding date 9. Handle 10. Homepage title 11. Logo 12. Organization description 13. Organization name 14. Parent domain 15. Parent organization 16. Profile 17. Site name 18. State 19. Street address 20. Zip OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Research Organization Homepage" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your homepage.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ResearchOrganization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
"description": "YOUR_ORGANIZATION_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_DATE",
"areaServed": "YOUR_AREA_SERVED",
"parentOrganization": {
"@type": "Organization",
"name": "YOUR_PARENT_ORGANIZATION",
"url": "https://YOUR_PARENT_DOMAIN.com"
},
"sameAs": [
"https://www.linkedin.com/company/YOUR_COMPANY",
"https://twitter.com/YOUR_HANDLE",
"https://scholar.google.com/citations?user=YOUR_PROFILE"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR_STREET_ADDRESS",
"addressLocality": "YOUR_CITY",
"addressRegion": "YOUR_STATE",
"postalCode": "YOUR_ZIP",
"addressCountry": "YOUR_COUNTRY"
}
},
{
"@type": "WebSite",
"@id": "https://YOUR_DOMAIN.com/#website",
"name": "YOUR_SITE_NAME",
"url": "https://YOUR_DOMAIN.com",
"publisher": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/#webpage",
"url": "https://YOUR_DOMAIN.com/",
"name": "YOUR_HOMEPAGE_TITLE",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
ResearchOrganization signals that your primary mission is conducting research — think tanks, independent labs, policy institutes. EducationalOrganization is for institutions whose primary purpose is teaching, like universities and schools. If your institute is part of a university but operates as a dedicated research center, use ResearchOrganization and reference the university via parentOrganization.
Use the description field to clearly state your research domains in plain language. AI reads this field to classify what topics your institute covers. Be specific — "climate adaptation policy for coastal cities" is far more useful to AI than "environmental research." You can also list focus areas in the knowsAbout property if you want to enumerate them separately.
AI systems use your ResearchOrganization node to decide whether your institute is a credible source. A well-structured identity with a founding date, parent organization, address, and verified social profiles tells AI that your organization is established, accountable, and worth citing. Without this, AI treats your site as an anonymous web page.