Blog posts are where your research reaches the public. Whether it is a summary of new findings, a policy brief, or expert commentary, structured data tells AI who wrote it, what credentials they hold, and which institution stands behind the analysis.
Blog posts from research organizations carry more weight when AI can verify the author's credentials and institutional backing. These are the signals AI looks for before citing your analysis.
BlogPosting as the @type so AI recognizes the page as authored editorial content from your institute rather than a generic web page.Person node with name, jobTitle, and hasCredential (PhD) tells AI the author has academic authority. This is what separates a research blog from opinion content.publisher field references your ResearchOrganization node. AI uses this to attribute the content to a credible institution, not just an individual blogger.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
headlinedescriptiondatePublisheddateModifiedauthorpublisherimagenamejobTitlesameAsnameurllogoCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Research Organization Blog page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Author name 2. Author slug 3. Category 4. Domain 5. Faq answer 6. Faq question 7. Featured image 8. Field 9. Job title 10. Logo 11. Modified date 12. Orcid id 13. Organization name 14. Post description 15. Post slug 16. Post title 17. Publish date 18. Scholar id 19. Word count OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Research Organization Blog" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This template covers a single blog post on a research organization website.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
"headline": "YOUR_POST_TITLE",
"description": "YOUR_POST_DESCRIPTION",
"datePublished": "YOUR_PUBLISH_DATE",
"dateModified": "YOUR_MODIFIED_DATE",
"author": {
"@id": "https://YOUR_DOMAIN.com/team/YOUR_AUTHOR_SLUG/#person"
},
"publisher": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
"articleSection": "YOUR_CATEGORY",
"wordCount": YOUR_WORD_COUNT
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/team/YOUR_AUTHOR_SLUG/#person",
"name": "YOUR_AUTHOR_NAME",
"jobTitle": "YOUR_JOB_TITLE",
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "degree",
"name": "PhD in YOUR_FIELD"
},
"worksFor": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"sameAs": [
"https://orcid.org/YOUR_ORCID_ID",
"https://scholar.google.com/citations?user=YOUR_SCHOLAR_ID"
]
},
{
"@type": "ResearchOrganization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://YOUR_DOMAIN.com/blog/"
},
{
"@type": "ListItem",
"position": 3,
"name": "YOUR_POST_TITLE",
"item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
A blog post uses BlogPosting and is meant for accessible summaries, commentary, or policy briefs written for a general audience. A publication uses ScholarlyArticle and represents peer-reviewed or formally published academic work. Blog posts are how your research reaches the public; publications are how it enters the academic record. Both should have structured data, but they serve different audiences.
Yes. Policy briefs, expert commentary, and op-eds published on your research organization's blog should use BlogPosting. The key is that the author carries a hasCredential field and the publisher points to your ResearchOrganization. This combination tells AI the commentary comes from a credentialed expert at a research institution, not a casual blogger.
Blog posts with structured data make your research visible to AI systems that answer public questions. When someone asks AI about a topic your institute has covered, the BlogPosting with a credentialed author and institutional publisher is exactly what AI looks for. This turns your public-facing content into a citable source that reaches audiences who may never read an academic journal.