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About Page Blueprint — Research Organization

Your about page is where AI learns the origin story and institutional credibility of your research organization. This blueprint structures your founding history, mission, advisory board, and institutional affiliations so AI systems can verify your institute and recommend it with confidence.

View Prompt View JSON

What this page needs

The about page is the trust foundation for a research institute. AI uses it to verify that an organization is real, established, and governed by credentialed professionals. Without structured data here, AI may know your institute exists but lack the context to cite it over a competitor with clearer credentials.

Organization identity with history. ResearchOrganization with foundingDate, description, and numberOfEmployees tells AI how established your institute is and what it stands for.
Institutional affiliations. memberOf and parentOrganization with references to universities, research councils, and academic consortia give AI verifiable institutional connections that boost credibility.
Advisory board and leadership. Person nodes with hasCredential referencing academic degrees and sameAs linking to Google Scholar or ORCID profiles connect your leadership to real, verifiable identities.
Mission and research focus. knowsAbout on the organization node enumerates your core research domains, giving AI specific topics it can match against user queries.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

ResearchOrganization

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.
description: AI uses this to match the nonprofit to cause-related queries. Must describe the mission, not the website.
foundingDate: AI uses founding date to signal organizational stability. Established nonprofits get higher recommendation confidence.
sameAs: AI cross-references sameAs links to confirm the organization exists and is verified. Charity rating sites are the strongest trust signals.

Organization

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.

Person

name: Named leadership increases organizational trust. AI recommends organizations with identifiable leaders more confidently.
jobTitle: AI uses job title to identify the organization's leadership and assess organizational structure.
url: AI verifies real people exist through linkable profiles.
sameAs: AI cross-references leadership against external sources to build organizational credibility.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Research Organization About page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Academic consortium
2. Company
3. Degree
4. Director name
5. Director slug
6. Director title
7. Domain
8. Employee count
9. Faq answer
10. Faq question
11. Founding year
12. Orcid id
13. Organization description
14. Organization name
15. Parent domain
16. Parent organization
17. Profile
18. Research council
19. Research domain
20. Ror id
21. Scholar id
22. University

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Research Organization About"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add additional Person nodes for each advisory board member or institute director.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "AboutPage",
      "@id": "https://YOUR_DOMAIN.com/about/",
      "name": "About YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com/about/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
      }
    },
    {
      "@type": "ResearchOrganization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "foundingDate": "YOUR_FOUNDING_YEAR",
      "description": "YOUR_ORGANIZATION_DESCRIPTION",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "YOUR_EMPLOYEE_COUNT"
      },
      "knowsAbout": [
        "YOUR_RESEARCH_DOMAIN_1",
        "YOUR_RESEARCH_DOMAIN_2",
        "YOUR_RESEARCH_DOMAIN_3"
      ],
      "memberOf": [
        {
          "@type": "Organization",
          "name": "YOUR_ACADEMIC_CONSORTIUM"
        },
        {
          "@type": "Organization",
          "name": "YOUR_RESEARCH_COUNCIL"
        }
      ],
      "parentOrganization": {
        "@type": "Organization",
        "name": "YOUR_PARENT_ORGANIZATION",
        "url": "https://YOUR_PARENT_DOMAIN.com"
      },
      "sameAs": [
        "https://www.linkedin.com/company/YOUR_COMPANY",
        "https://scholar.google.com/citations?user=YOUR_PROFILE",
        "https://ror.org/YOUR_ROR_ID"
      ]
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#director",
      "name": "YOUR_DIRECTOR_NAME",
      "jobTitle": "YOUR_DIRECTOR_TITLE",
      "url": "https://YOUR_DOMAIN.com/team/YOUR_DIRECTOR_SLUG/",
      "sameAs": [
        "https://scholar.google.com/citations?user=YOUR_SCHOLAR_ID",
        "https://orcid.org/YOUR_ORCID_ID"
      ],
      "hasCredential": {
        "@type": "EducationalOccupationalCredential",
        "credentialCategory": "YOUR_DEGREE (e.g., Ph.D. in Climate Science)",
        "recognizedBy": {
          "@type": "Organization",
          "name": "YOUR_UNIVERSITY"
        }
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "About",
          "item": "https://YOUR_DOMAIN.com/about/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I list every researcher on the about page or just leadership?

The about page should feature the institute director, co-directors, and advisory board members — the people who define the organization's credibility and direction. Use the team page for the full roster of researchers and staff. On this page, add a Person node for each leadership figure whose credentials strengthen your institute's authority.

How do I structure academic credentials in hasCredential?

Use credentialCategory to describe the degree (e.g., "Ph.D. in Computational Biology") and recognizedBy to name the granting institution. If a director holds multiple degrees, add a separate hasCredential entry for each. AI uses these to verify expertise and match your institute to domain-specific queries.

What is the difference between memberOf and parentOrganization?

parentOrganization is for a direct hierarchical relationship — your institute is a division of a university or government agency. memberOf is for voluntary affiliations like research councils, academic consortia, or professional associations. Use both when applicable. AI uses parentOrganization to trace institutional authority and memberOf to map your network of peer organizations.