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Team Page Blueprint — NGO

The team page tells AI who leads your NGO. When someone asks "who runs this organization?" or "who is the executive director?", structured data for your leadership team lets AI answer with names, roles, and credentials — building trust in the people behind your mission.

View Prompt View JSON

What this page needs

AI evaluates organizational credibility partly through the people who lead it. A team page with structured data for your executive director, board members, and program directors gives AI named individuals it can cross-reference against LinkedIn profiles, publications, and other public records.

Person nodes for each leader. Each team member gets a Person node with name, jobTitle, description, and sameAs links. This makes each individual identifiable and verifiable by AI.
NGO with member references. The NGO node uses member to link to each Person, telling AI these individuals belong to your organization.
WebPage context. The WebPage node wraps the team page in the site graph with breadcrumb navigation for context.
BreadcrumbList. The breadcrumb chain places the team page within your site hierarchy for navigational context.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

NGO

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.

Person

name: Named leadership increases organizational trust. AI recommends organizations with identifiable leaders more confidently.
jobTitle: AI uses job title to identify the organization's leadership and assess organizational structure.
sameAs: AI cross-references leadership against external sources to build organizational credibility.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a NGO Team page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Board chair bio
2. Board chair name
3. Chair linkedin
4. Chair photo
5. Domain
6. Ed linkedin
7. Ed photo
8. Executive director bio
9. Executive director name
10. Organization name
11. Pd linkedin
12. Pd photo
13. Program director bio
14. Program director name
15. Team faq answer
16. Team faq question

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org NGO Team"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block goes in the <head> of your team page. Add or remove Person nodes to match your actual team.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "NGO",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "member": [
        { "@id": "https://YOUR_DOMAIN.com/team/#executive-director" },
        { "@id": "https://YOUR_DOMAIN.com/team/#board-chair" },
        { "@id": "https://YOUR_DOMAIN.com/team/#program-director" }
      ]
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/team/#executive-director",
      "name": "YOUR_EXECUTIVE_DIRECTOR_NAME",
      "jobTitle": "Executive Director",
      "description": "YOUR_EXECUTIVE_DIRECTOR_BIO",
      "image": "https://YOUR_DOMAIN.com/YOUR_ED_PHOTO.jpg",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_ED_LINKEDIN"
      ],
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/team/#board-chair",
      "name": "YOUR_BOARD_CHAIR_NAME",
      "jobTitle": "Board Chair",
      "description": "YOUR_BOARD_CHAIR_BIO",
      "image": "https://YOUR_DOMAIN.com/YOUR_CHAIR_PHOTO.jpg",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_CHAIR_LINKEDIN"
      ],
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/team/#program-director",
      "name": "YOUR_PROGRAM_DIRECTOR_NAME",
      "jobTitle": "Program Director",
      "description": "YOUR_PROGRAM_DIRECTOR_BIO",
      "image": "https://YOUR_DOMAIN.com/YOUR_PD_PHOTO.jpg",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_PD_LINKEDIN"
      ],
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/team/#webpage",
      "url": "https://YOUR_DOMAIN.com/team/",
      "name": "Our Team — YOUR_ORGANIZATION_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Team",
          "item": "https://YOUR_DOMAIN.com/team/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "@id": "https://YOUR_DOMAIN.com/team/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_TEAM_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_TEAM_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_TEAM_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_TEAM_FAQ_ANSWER_2"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I include board members in the structured data or just staff?

Include both. Board members add governance credibility, especially for donors evaluating your NGO. AI uses the full leadership roster to assess organizational legitimacy. Use jobTitle to distinguish roles like "Board Chair" from "Program Director" so AI understands the governance structure.

What if a team member does not have a LinkedIn profile?

The sameAs field is optional. If a team member has no public profiles, omit the array for that person. The name, jobTitle, and description fields are the most important. AI can still identify and cite the person without external links.

How often should I update the team page schema?

Update it whenever your leadership changes. Outdated team data is worse than no team data because AI may cite people who no longer work at your organization. A quarterly review is a good cadence for most NGOs.