The service areas page tells AI where your NGO operates. When someone asks "which organizations serve this community?" or "are there nonprofits working in this region?", structured geographic data lets AI match your organization to location-based queries and recommend you to people in the areas you serve.
Geographic reach is a critical discovery signal for NGOs. AI systems increasingly answer location-specific questions about nonprofits. Without structured service area data, your organization is invisible to queries about your region even if your homepage mentions the areas you serve.
areaServed property on your NGO node lists each community or region you serve as a Place, City, State, or Country. This is the primary signal AI uses for geographic matching.Place with name, address, and optionally geo coordinates. The more specific the location data, the better AI can match you to local queries.WebPage node wraps the service areas page in the site graph with breadcrumb navigation.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurllogoareaServedCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a NGO Service Areas page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. City 2. Country 3. Domain 4. Latitude 5. Logo 6. Longitude 7. Organization name 8. Service areas faq answer 9. Service areas faq question 10. Service area 11. State OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org NGO Service Areas" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add or remove Place entries in the areaServed array to match your actual service areas. This block goes in the <head> of your service areas page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "NGO",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
"areaServed": [
{
"@type": "Place",
"name": "YOUR_SERVICE_AREA_1",
"address": {
"@type": "PostalAddress",
"addressLocality": "YOUR_CITY_1",
"addressRegion": "YOUR_STATE_1",
"addressCountry": "YOUR_COUNTRY_1"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "YOUR_LATITUDE_1",
"longitude": "YOUR_LONGITUDE_1"
}
},
{
"@type": "Place",
"name": "YOUR_SERVICE_AREA_2",
"address": {
"@type": "PostalAddress",
"addressLocality": "YOUR_CITY_2",
"addressRegion": "YOUR_STATE_2",
"addressCountry": "YOUR_COUNTRY_2"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "YOUR_LATITUDE_2",
"longitude": "YOUR_LONGITUDE_2"
}
},
{
"@type": "Place",
"name": "YOUR_SERVICE_AREA_3",
"address": {
"@type": "PostalAddress",
"addressLocality": "YOUR_CITY_3",
"addressRegion": "YOUR_STATE_3",
"addressCountry": "YOUR_COUNTRY_3"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/service-areas/#webpage",
"url": "https://YOUR_DOMAIN.com/service-areas/",
"name": "Communities We Serve — YOUR_ORGANIZATION_NAME",
"description": "Geographic regions and communities served by YOUR_ORGANIZATION_NAME.",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/service-areas/#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/service-areas/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Service Areas",
"item": "https://YOUR_DOMAIN.com/service-areas/"
}
]
},
{
"@type": "FAQPage",
"@id": "https://YOUR_DOMAIN.com/service-areas/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_SERVICE_AREAS_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_SERVICE_AREAS_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_SERVICE_AREAS_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_SERVICE_AREAS_FAQ_ANSWER_2"
}
}
]
}
]
}
Use the most specific type that fits. If your NGO serves a single city, use City. If you cover an entire state or country, use State or Country. Place is a safe general-purpose type when your service area does not map neatly to a single administrative boundary.
Coordinates are optional but valuable. AI uses them for proximity-based matching, especially on mobile. If you cannot provide coordinates for every area, include them for your primary locations and use addressLocality and addressRegion for the rest.
List each country as a separate Place or Country in the areaServed array. If you operate in dozens of countries, prioritize the ones where you have the strongest presence. AI can still discover your global reach from your homepage and mission page even if the service areas page focuses on key regions.