Organizations › Nonprofit › NGO

Programs Page Blueprint — NGO

Your programs page is where AI learns what your NGO actually delivers. This blueprint uses hasOfferCatalog to present each program as a structured offering, so AI can list, compare, and recommend your programs when people ask about the services your cause provides.

View Prompt View JSON

What this page needs

Programs are the core deliverables of any NGO. When someone asks AI what a particular organization offers, AI looks for a structured catalog of programs. Without this data, AI knows your NGO exists but cannot explain what it actually does for the people it serves.

hasOfferCatalog. The hasOfferCatalog property on the NGO node wraps all your programs in a single OfferCatalog. Each program is an Offer with a name and description that AI can enumerate.
Individual program entries. Each Offer within the catalog represents a distinct program. Use name and description to tell AI what each program does and who it is for.
WebPage context. The WebPage node ties this page to the site graph and provides breadcrumb navigation context for AI crawlers.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

NGO

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a NGO Programs page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Domain
2. Faq answer
3. Faq question
4. Organization name
5. Program description
6. Program name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org NGO Programs"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove Offer entries to match the number of programs your NGO runs.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "NGO",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Programs",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_PROGRAM_NAME_1",
              "description": "YOUR_PROGRAM_DESCRIPTION_1"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_PROGRAM_NAME_2",
              "description": "YOUR_PROGRAM_DESCRIPTION_2"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "YOUR_PROGRAM_NAME_3",
              "description": "YOUR_PROGRAM_DESCRIPTION_3"
            }
          }
        ]
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/programs/#webpage",
      "url": "https://YOUR_DOMAIN.com/programs/",
      "name": "Programs — YOUR_ORGANIZATION_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/programs/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/programs/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Programs",
          "item": "https://YOUR_DOMAIN.com/programs/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should each program be a Service or an Offer?

Each program is wrapped in an Offer with the actual program described as a Service inside itemOffered. This follows Schema.org's pattern for catalog items. The Offer represents the availability of the program, while the Service describes what it actually is.

Can I link individual program pages from this catalog?

Yes. Add a url property to each Service node pointing to the dedicated page for that program. This lets AI follow the link to find deeper details about each offering.

What if my NGO only runs one program?

The template still works with a single Offer entry. Having a structured catalog with one item is still valuable because it explicitly tells AI what your organization delivers rather than forcing it to guess from page text.