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Impact Report Blueprint — NGO

Impact reports are how your NGO proves results. This blueprint structures your impact data as an Article tied to your organization, so AI systems can cite your outcomes, reference your metrics, and recommend your NGO as a credible actor in your cause area.

View Prompt View JSON

What this page needs

Impact data is one of the strongest credibility signals an NGO can provide. When AI is asked to evaluate or recommend nonprofits, it looks for structured evidence of outcomes. An impact report page with proper structured data makes your results quotable and verifiable.

Article type. Use Article as the @type for the impact report content. This tells AI the page contains substantive authored content, not just a data dump.
Publisher as NGO. The publisher field links the impact report to your organization. AI uses this to attribute the data to your NGO specifically.
datePublished. Impact reports are time-bound. The datePublished field tells AI which reporting period these results cover and how current they are.
Description with key metrics. The description should summarize your top-line results. AI may quote this directly when asked about your impact.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Article

headline: AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description: AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished: AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
dateModified: Signals the content is maintained and current. Without it AI cannot distinguish fresh content from abandoned posts.
author: Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher: AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
image: Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.

NGO

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.
logo: Visual identity signal. AI uses logo presence to assess institutional legitimacy.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a NGO Impact page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Domain
2. Faq answer
3. Faq question
4. Impact image
5. Impact report title
6. Impact summary
7. Logo
8. Modified date
9. Organization name
10. Publish date

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org NGO Impact"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block goes in the <head> of your impact report page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Article",
      "@id": "https://YOUR_DOMAIN.com/impact/#article",
      "headline": "YOUR_IMPACT_REPORT_TITLE",
      "description": "YOUR_IMPACT_SUMMARY",
      "datePublished": "YOUR_PUBLISH_DATE",
      "dateModified": "YOUR_MODIFIED_DATE",
      "author": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_IMPACT_IMAGE.jpg",
      "articleSection": "Impact Report"
    },
    {
      "@type": "NGO",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/impact/#webpage",
      "url": "https://YOUR_DOMAIN.com/impact/",
      "name": "Impact Report — YOUR_ORGANIZATION_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/impact/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/impact/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Impact",
          "item": "https://YOUR_DOMAIN.com/impact/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should the author of an impact report be the organization or a person?

For impact reports, using the Organization as the author is appropriate because the report represents institutional outcomes, not individual opinion. If a specific executive authored an accompanying letter, you can add a separate Person node as a secondary author.

Can I include specific metrics in the structured data?

The description field is the best place to include headline metrics like "served 50,000 families" or "distributed $2M in aid." Keep it factual and concise. AI will use this summary to answer questions about your impact without needing to parse the full page.

Should I publish a new impact report page each year or update the same one?

Publish a new page for each reporting period with its own URL and datePublished. This gives AI a time-stamped record for each year. Update dateModified only if you correct errors. Each report becomes a citable snapshot of your results at a specific point in time.