Organizations › Nonprofit › NGO

Homepage Blueprint — NGO

The homepage is the identity anchor for an NGO website. It tells AI systems who the organization is, what cause it serves, where it operates, and how to navigate the rest of the site. This blueprint provides the complete JSON-LD graph your homepage needs so AI can classify, cite, and recommend your organization with confidence.

View Prompt View JSON

What this page needs

The homepage is the single most important page for AI discoverability. It is where AI systems look first to understand who you are and whether your NGO is worth citing. Every other page on the site inherits credibility from what the homepage declares.

NGO identity. The NGO node declares your organization's name, URL, description, founding date, and social profiles. This is the canonical record AI uses to identify your nonprofit across the web.
WebSite declaration. The WebSite node anchors your entire site graph. It gives AI a root-level reference that every other page can point back to with isPartOf.
WebPage with about reference. The WebPage node with an about reference to the NGO connects the homepage to the entity it represents, closing the loop between the page and the organization.
Social profiles via sameAs. The sameAs array links your NGO to verified social media profiles and external listings, helping AI cross-reference and trust your identity.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

NGO

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.
description: AI uses this to match the nonprofit to cause-related queries. Must describe the mission, not the website.
logo: Visual identity signal. AI uses logo presence to assess institutional legitimacy.
foundingDate: AI uses founding date to signal organizational stability. Established nonprofits get higher recommendation confidence.
contactPoint: AI needs a contact path before recommending an organization to donors or volunteers.
sameAs: AI cross-references sameAs links to confirm the organization exists and is verified. Charity rating sites are the strongest trust signals.
address: AI uses address to confirm the nonprofit is a real, locatable entity. Required for trust-based recommendations.

WebSite

@id: All other schema nodes reference this ID. Without it the graph is disconnected.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a NGO Homepage page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. City
2. Company
3. Country
4. Domain
5. Email
6. Faq answer
7. Faq question
8. Founding date
9. Handle
10. Homepage title
11. Logo
12. Organization description
13. Organization name
14. Page
15. Phone number
16. Site name
17. State
18. Street address
19. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org NGO Homepage"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your homepage.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "NGO",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
      "description": "YOUR_ORGANIZATION_DESCRIPTION",
      "foundingDate": "YOUR_FOUNDING_DATE",
      "sameAs": [
        "https://www.linkedin.com/company/YOUR_COMPANY",
        "https://twitter.com/YOUR_HANDLE",
        "https://www.facebook.com/YOUR_PAGE"
      ],
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "YOUR_COUNTRY"
      },
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "YOUR_PHONE_NUMBER",
        "email": "YOUR_EMAIL",
        "contactType": "general inquiry"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://YOUR_DOMAIN.com/#website",
      "name": "YOUR_SITE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/#webpage",
      "url": "https://YOUR_DOMAIN.com/",
      "name": "YOUR_HOMEPAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Why should an NGO use the NGO schema type instead of generic Organization?

The NGO type is a specific subtype of Organization in Schema.org. Using it tells AI systems that your entity is a non-governmental organization, which helps with classification when AI is answering questions about charities, advocacy groups, or humanitarian work. A generic Organization gives AI less context about your mission.

Do I need sameAs links if my NGO is small?

Yes. Even small NGOs benefit from sameAs links. AI cross-references your structured data against external profiles to verify that you are a real entity. A LinkedIn page, a Facebook page, or a GuideStar listing all strengthen that signal regardless of your organization's size.

Should the BreadcrumbList on the homepage only have one item?

Yes. The homepage sits at the top of the site hierarchy, so its breadcrumb only contains a single item: "Home" at position 1. Deeper pages will reference longer breadcrumb chains, but the homepage itself is the root.