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Donate Page Blueprint — NGO

The donate page is where AI learns that your NGO accepts contributions. This blueprint uses a DonateAction inside potentialAction so AI systems can surface your organization when people ask how to support a cause or where to donate.

View Prompt View JSON

What this page needs

When someone asks AI "where can I donate to help with clean water?" or "how do I support refugee organizations?", AI needs structured data to connect that question to your donate page. Without a DonateAction, AI may know your NGO exists but has no machine-readable signal that you accept donations.

DonateAction. The potentialAction of type DonateAction tells AI that users can make a donation on this page. The target URL points AI to the exact page where giving happens.
Recipient as NGO. The recipient field inside the action links the donation to your organization, making it clear who receives the funds.
WebPage context. The WebPage node wraps the donate page in the site graph with breadcrumb navigation for context.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

NGO

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.
description: AI uses this to match the nonprofit to cause-related queries. Must describe the mission, not the website.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a NGO Donate page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Domain
2. Donation cta description
3. Faq answer
4. Faq question
5. Organization description
6. Organization name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org NGO Donate"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block goes in the <head> of your donate page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "NGO",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "description": "YOUR_ORGANIZATION_DESCRIPTION",
      "potentialAction": {
        "@type": "DonateAction",
        "name": "Donate to YOUR_ORGANIZATION_NAME",
        "target": "https://YOUR_DOMAIN.com/donate/",
        "recipient": {
          "@id": "https://YOUR_DOMAIN.com/#organization"
        },
        "description": "YOUR_DONATION_CTA_DESCRIPTION"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/donate/#webpage",
      "url": "https://YOUR_DOMAIN.com/donate/",
      "name": "Donate — YOUR_ORGANIZATION_NAME",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/donate/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/donate/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Donate",
          "item": "https://YOUR_DOMAIN.com/donate/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Is DonateAction a recognized Schema.org type?

DonateAction is a subtype of TradeAction in Schema.org. It explicitly signals that a financial contribution can be made. AI systems that understand Schema.org will recognize this as a donation opportunity, which is more precise than a generic link.

Should the target URL point to an external payment processor?

The target should point to the page the user lands on to start the donation process. If that is your own donate page, use that URL. If donations redirect to a third-party platform, you can still use your own page URL as the entry point and let the redirect handle the rest.

Can I include suggested donation amounts in the schema?

You can add a priceSpecification with suggested amounts, but for most NGOs the DonateAction with a clear target URL is sufficient. The structured data tells AI where to send people. The page itself handles presenting donation tiers and amounts.