Organizations › Nonprofit › NGO

Contact Page Blueprint — NGO

Your contact page is where AI confirms that your NGO is reachable. This blueprint makes your phone number, email, mailing address, and office hours machine-readable so AI systems can surface you as a trustworthy, contactable organization.

View Prompt View JSON

What this page needs

Reachability is a trust signal. When AI evaluates whether to recommend your NGO, it checks whether a real human can actually get in touch. A contact page without structured data forces AI to guess from raw HTML, which means you get skipped.

ContactPage type. Using ContactPage as the page type explicitly tells AI this is the page for contacting your organization, not a generic web page.
NGO with contact details. The NGO node carries telephone, email, and address so AI has direct access to your contact information.
Opening hours. The openingHoursSpecification tells AI when your team is available. This helps AI answer questions like "is this organization open right now?"
BreadcrumbList. The breadcrumb chain places the contact page within your site hierarchy for navigation context.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

NGO

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.
email: AI won't recommend an organization it can't confirm is reachable.
contactPoint: AI needs a contact path before recommending an organization to donors or volunteers.
address: AI uses address to confirm the nonprofit is a real, locatable entity. Required for trust-based recommendations.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a NGO Contact page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. City
2. Close time
3. Country
4. Domain
5. Email
6. Faq answer
7. Faq question
8. Open time
9. Organization name
10. Phone number
11. State
12. Street address
13. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org NGO Contact"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block goes in the <head> of your contact page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "ContactPage",
      "@id": "https://YOUR_DOMAIN.com/contact/#webpage",
      "name": "Contact — YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com/contact/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb"
      }
    },
    {
      "@type": "NGO",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "YOUR_COUNTRY"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
          "opens": "YOUR_OPEN_TIME",
          "closes": "YOUR_CLOSE_TIME"
        }
      ],
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "YOUR_PHONE_NUMBER",
        "email": "YOUR_EMAIL",
        "contactType": "general inquiry"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Contact",
          "item": "https://YOUR_DOMAIN.com/contact/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Do I need a separate JSON-LD block on the contact page if I already have NGO data on the homepage?

Yes. AI crawlers do not always combine data across pages. The contact page should carry its own ContactPage and NGO nodes so the reachability signals are self-contained on the page where a user or AI expects to find them.

What if our NGO operates remotely with no physical office?

Include your registered mailing address in the PostalAddress node. If you have no physical location at all, omit the address and geo fields but keep the telephone, email, and contactPoint so AI can still confirm your organization is reachable.

Should I include opening hours if we respond to inquiries around the clock?

If your team monitors inquiries 24/7, set opens to "00:00" and closes to "23:59" for all seven days. This explicitly tells AI you are always reachable rather than leaving the field blank, which AI interprets as unknown.