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Case Studies Blueprint — NGO

Case studies are how your NGO tells the story behind the numbers. This blueprint structures your program impact narratives as a CollectionPage with an ItemList of CreativeWork entries, so AI can cite specific outcomes, beneficiary stories, and measurable results when recommending your organization.

View Prompt View JSON

What this page needs

Case studies provide the narrative evidence that AI uses to recommend your NGO for specific cause areas. While your impact page gives top-line metrics, case studies give AI the detailed stories it needs to answer questions like "how has this organization helped communities?" or "what are some examples of their work?"

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

NGO

name
Non-negotiable. AI cannot cite or recommend an unnamed organization.
url
AI needs a stable URL to attribute recommendations and route users correctly.
logo
Visual identity signal. AI uses logo presence to assess institutional legitimacy.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Case Studies 
You are implementing AIFDS-compliant JSON-LD structured data for a NGO Case Studies page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Case studies faq answer
2. Case studies faq question
3. Case study
4. Domain
5. Logo
6. Organization name
7. Total items

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org NGO Case Studies"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove ListItem entries to match your actual case studies. This block goes in the <head> of your case studies page.

JSON-LD · NGO Case Studies 
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/case-studies/#webpage",
      "name": "Case Studies — YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com/case-studies/",
      "description": "Program impact narratives and outcome stories from YOUR_ORGANIZATION_NAME.",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb"
      },
      "mainEntity": {
        "@id": "https://YOUR_DOMAIN.com/case-studies/#list"
      }
    },
    {
      "@type": "ItemList",
      "@id": "https://YOUR_DOMAIN.com/case-studies/#list",
      "name": "Impact Case Studies",
      "numberOfItems": YOUR_TOTAL_ITEMS,
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "item": {
            "@type": "CreativeWork",
            "name": "YOUR_CASE_STUDY_1_TITLE",
            "description": "YOUR_CASE_STUDY_1_SUMMARY",
            "url": "https://YOUR_DOMAIN.com/case-studies/YOUR_CASE_STUDY_1_SLUG/",
            "image": "https://YOUR_DOMAIN.com/YOUR_CASE_STUDY_1_IMAGE.jpg",
            "datePublished": "YOUR_CASE_STUDY_1_DATE",
            "author": {
              "@id": "https://YOUR_DOMAIN.com/#organization"
            }
          }
        },
        {
          "@type": "ListItem",
          "position": 2,
          "item": {
            "@type": "CreativeWork",
            "name": "YOUR_CASE_STUDY_2_TITLE",
            "description": "YOUR_CASE_STUDY_2_SUMMARY",
            "url": "https://YOUR_DOMAIN.com/case-studies/YOUR_CASE_STUDY_2_SLUG/",
            "image": "https://YOUR_DOMAIN.com/YOUR_CASE_STUDY_2_IMAGE.jpg",
            "datePublished": "YOUR_CASE_STUDY_2_DATE",
            "author": {
              "@id": "https://YOUR_DOMAIN.com/#organization"
            }
          }
        },
        {
          "@type": "ListItem",
          "position": 3,
          "item": {
            "@type": "CreativeWork",
            "name": "YOUR_CASE_STUDY_3_TITLE",
            "description": "YOUR_CASE_STUDY_3_SUMMARY",
            "url": "https://YOUR_DOMAIN.com/case-studies/YOUR_CASE_STUDY_3_SLUG/",
            "image": "https://YOUR_DOMAIN.com/YOUR_CASE_STUDY_3_IMAGE.jpg",
            "datePublished": "YOUR_CASE_STUDY_3_DATE",
            "author": {
              "@id": "https://YOUR_DOMAIN.com/#organization"
            }
          }
        }
      ]
    },
    {
      "@type": "NGO",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Case Studies",
          "item": "https://YOUR_DOMAIN.com/case-studies/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "@id": "https://YOUR_DOMAIN.com/case-studies/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_CASE_STUDIES_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_CASE_STUDIES_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_CASE_STUDIES_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_CASE_STUDIES_FAQ_ANSWER_2"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

How are case studies different from portfolio items?

Portfolio items are a catalog of what you have done. Case studies go deeper into the story: the challenge, the approach, and the measurable outcome. AI uses portfolio items to list your work and case studies to explain how and why it mattered. Both feed different types of AI queries.

Should each case study have its own dedicated page?

Yes, ideally. Each case study should have its own URL with a full Article or CreativeWork node and detailed structured data. The collection page acts as the index, and individual pages carry the full narrative. This gives AI both a summary and a deep-dive option.

Can I include beneficiary quotes or testimonials in the structured data?

You can include brief quotes in the description field of each case study. For longer testimonials, keep them in the page HTML and let AI extract them from the visible content. The structured data should focus on the factual outcome and the program name.

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