Blog posts are the content AI actually cites. When your NGO publishes articles about your cause, structured data tells AI who wrote it, when it was published, and which organization stands behind it — turning a page of text into a quotable, attributable source.
Blog posts are the pages AI cites most often. When someone asks an AI about a topic your NGO has written about, these are the signals it looks for before quoting or linking your article.
BlogPosting as the @type so AI recognizes the page as authored editorial content rather than a generic web page.Person node with name, jobTitle, and sameAs links tells AI who is responsible for the content and whether they have relevant expertise.publisher field links the article to your NGO. AI uses this to attribute the content to an institution, not just an individual.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
headlinedescriptiondatePublisheddateModifiedauthorpublisherimagenamejobTitleurlsameAsnameurllogoCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a NGO Blog page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Author name 2. Category 3. Domain 4. Faq answer 5. Faq question 6. Featured image 7. Job title 8. Linkedin 9. Logo 10. Modified date 11. Organization name 12. Post description 13. Post slug 14. Post title 15. Publish date 16. Twitter 17. Word count OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org NGO Blog" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This template covers a single blog post page on an NGO website.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
"headline": "YOUR_POST_TITLE",
"description": "YOUR_POST_DESCRIPTION",
"datePublished": "YOUR_PUBLISH_DATE",
"dateModified": "YOUR_MODIFIED_DATE",
"author": {
"@id": "https://YOUR_DOMAIN.com/#author"
},
"publisher": {
"@id": "https://YOUR_DOMAIN.com/#organization"
},
"image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
"articleSection": "YOUR_CATEGORY",
"wordCount": YOUR_WORD_COUNT
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#author",
"name": "YOUR_AUTHOR_NAME",
"jobTitle": "YOUR_JOB_TITLE",
"url": "https://YOUR_DOMAIN.com/about/",
"sameAs": [
"https://www.linkedin.com/in/YOUR_LINKEDIN",
"https://twitter.com/YOUR_TWITTER"
]
},
{
"@type": "Organization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://YOUR_DOMAIN.com/blog/"
},
{
"@type": "ListItem",
"position": 3,
"name": "YOUR_POST_TITLE",
"item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use BlogPosting for posts in a blog or news feed. Use Article for standalone editorial pages. Both carry the same core fields. BlogPosting signals a regularly published series, which is typically what NGO blogs are.
Technically yes, but AI gives more weight to content authored by a named individual. If a specific person wrote the post, use a Person node. If the post is truly a collective statement, you can use the Organization as the author, but named authors build more trust.
Yes. datePublished tells AI when the article first appeared, and dateModified tells it when it was last updated. If you have never updated the post, set both to the same date. AI systems use the gap between these dates as a freshness signal.