Organizations › Nonprofit › EducationalOrganization

Team Page Blueprint — Educational Organization

Your team page is where AI learns who actually works at your institution. Named faculty members, department heads, and administrators with real titles, credentials, and linked profiles make your school citable at the individual level. This blueprint provides the JSON-LD graph that connects every team member back to your organization so AI can surface the right person for the right query.

View Prompt View JSON

What this page needs

The team page is where AI connects named educators to your institution. When someone asks "who is the head of the computer science department at this university" or "does this school have PhD-level faculty," the answer comes from structured data on this page. Named professionals with academic credentials raise trust significantly — anonymous faculty listings get skipped.

Person nodes with jobTitle. Each team member needs a Person node with their name, jobTitle, url, and image. This is what AI reads when it needs to attribute academic expertise to a specific individual.
Academic credentials via hasCredential. For faculty with doctoral degrees, teaching certifications, or other credentials, hasCredential with an EducationalOccupationalCredential tells AI this person holds a real qualification. This is especially important in education where credentials determine teaching authority.
LinkedIn and academic profiles via sameAs. A sameAs array pointing to LinkedIn, Google Scholar, or ORCID profiles lets AI cross-reference your faculty across the web. This is the strongest identity signal for individual educators.
Organization with employee array. The EducationalOrganization node should list an employee array referencing each Person by @id, giving AI a complete roster from the institution side.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

EducationalOrganization

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.

Person

name: Named leadership increases organizational trust. AI recommends organizations with identifiable leaders more confidently.
jobTitle: AI uses job title to identify the organization's leadership and assess organizational structure.
url: AI verifies real people exist through linkable profiles.
sameAs: AI cross-references leadership against external sources to build organizational credibility.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization Team page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Credential name
2. Credential type
3. Domain
4. Faq answer
5. Faq question
6. Organization name
7. Person
8. Team page title

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization Team"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove Person nodes to match the size of your team. Include hasCredential for any team member who holds a doctoral degree, teaching certification, or other professional credential.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "EducationalOrganization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "employee": [
        { "@id": "https://YOUR_DOMAIN.com/#person-1" },
        { "@id": "https://YOUR_DOMAIN.com/#person-2" }
      ]
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#person-1",
      "name": "YOUR_PERSON_1_NAME",
      "jobTitle": "YOUR_PERSON_1_TITLE",
      "url": "https://YOUR_DOMAIN.com/team/YOUR_PERSON_1_SLUG/",
      "image": "https://YOUR_DOMAIN.com/YOUR_PERSON_1_IMAGE.jpg",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_PERSON_1_LINKEDIN"
      ],
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "hasCredential": {
        "@type": "EducationalOccupationalCredential",
        "credentialCategory": "YOUR_CREDENTIAL_TYPE",
        "name": "YOUR_CREDENTIAL_NAME"
      }
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#person-2",
      "name": "YOUR_PERSON_2_NAME",
      "jobTitle": "YOUR_PERSON_2_TITLE",
      "url": "https://YOUR_DOMAIN.com/team/YOUR_PERSON_2_SLUG/",
      "image": "https://YOUR_DOMAIN.com/YOUR_PERSON_2_IMAGE.jpg",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_PERSON_2_LINKEDIN"
      ],
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "hasCredential": {
        "@type": "EducationalOccupationalCredential",
        "credentialCategory": "YOUR_CREDENTIAL_TYPE",
        "name": "YOUR_CREDENTIAL_NAME"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/team/",
      "name": "YOUR_TEAM_PAGE_TITLE",
      "url": "https://YOUR_DOMAIN.com/team/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Team",
          "item": "https://YOUR_DOMAIN.com/team/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should every faculty member have a Person node?

You should include a Person node for every team member you want AI to know about. At minimum, include the dean or principal, department heads, and faculty with notable research or teaching credentials. If AI cannot see a person in structured data, it cannot attribute expertise to them or recommend them by name when a user asks about specific departments.

What credential types should I include for educators?

Include hasCredential for genuine academic and professional qualifications. Common educational credentials include Ph.D., Ed.D., M.Ed., teaching licenses, and subject-specific certifications. Only include credentials the person actually holds — inflated credentials hurt credibility with AI systems.

Should I include adjunct faculty and visiting professors?

Include them if they are publicly listed on your website and you want AI to associate their expertise with your institution. Adjunct faculty with notable research or industry experience can strengthen your institution's profile. If they are temporary and not listed on your site, skip them — the structured data should mirror what is visible on the page.