Your programs page is where AI learns what your institution teaches. This blueprint uses hasOfferCatalog with Course and EducationalOccupationalProgram nodes to present each program as a structured offering, so AI can list, compare, and recommend your degrees, certificates, and courses when prospective students search for educational options.
Programs are the core deliverables of any educational organization. When someone asks AI what degrees or courses a school offers, AI looks for a structured catalog. Without this data, AI knows your institution exists but cannot explain what it teaches or what credentials it awards.
hasOfferCatalog property wraps your academic offerings in an OfferCatalog. Each course is a Course node with a name, description, and provider reference back to your institution.EducationalOccupationalProgram with programType, educationalCredentialAwarded, and timeToComplete so AI can describe the full program structure.educationalCredentialAwarded field tells AI what credential a student earns, while timeToComplete tells AI how long it takes. These are the fields prospective students ask about most.WebPage node ties this page to the site graph and provides breadcrumb navigation context for AI crawlers.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization Programs page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Course description 2. Course name 3. Credential 4. Domain 5. Duration 6. Faq answer 7. Faq question 8. Organization name 9. Program description 10. Program name 11. Program type OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization Programs" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add or remove entries to match the number of programs and courses your institution offers.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "EducationalOrganization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Academic Programs",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "EducationalOccupationalProgram",
"name": "YOUR_PROGRAM_NAME_1",
"description": "YOUR_PROGRAM_DESCRIPTION_1",
"programType": "YOUR_PROGRAM_TYPE_1",
"educationalCredentialAwarded": "YOUR_CREDENTIAL_1",
"timeToComplete": "YOUR_DURATION_1",
"provider": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "EducationalOccupationalProgram",
"name": "YOUR_PROGRAM_NAME_2",
"description": "YOUR_PROGRAM_DESCRIPTION_2",
"programType": "YOUR_PROGRAM_TYPE_2",
"educationalCredentialAwarded": "YOUR_CREDENTIAL_2",
"timeToComplete": "YOUR_DURATION_2",
"provider": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Course",
"name": "YOUR_COURSE_NAME_1",
"description": "YOUR_COURSE_DESCRIPTION_1",
"provider": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
}
}
]
}
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/programs/#webpage",
"url": "https://YOUR_DOMAIN.com/programs/",
"name": "Programs — YOUR_ORGANIZATION_NAME",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/programs/#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/programs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Programs",
"item": "https://YOUR_DOMAIN.com/programs/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
A Course represents a single class or training module. An EducationalOccupationalProgram represents a multi-course program that leads to a credential, such as a degree, diploma, or certificate. Use Course for individual offerings and EducationalOccupationalProgram for structured programs that combine multiple courses into a credential path.
Use the official name of the credential your program awards. Common values include "Bachelor of Science", "Master of Arts", "Associate Degree", "Professional Certificate", or "Diploma". Be specific rather than generic — AI uses this value to match your program to credential-related queries from prospective students.
Add an educationalProgramMode property to each EducationalOccupationalProgram node. Use values like "online", "onsite", or "blended". This tells AI whether the program is delivered remotely, on campus, or through a combination, which is one of the most common filters prospective students ask about.