Tuition cost is one of the most common questions AI receives about educational institutions. This blueprint structures your tuition rates, scholarships, and financial aid packages so AI can give accurate, direct answers instead of guessing from paragraph text. When a prospective student asks "how much does this school cost," your structured data provides the answer.
When someone asks "how much is tuition at this university" or "does this school offer scholarships," AI needs structured pricing data to answer. Most institutions bury this information in PDFs or multi-step calculators. Structured data on a tuition page gives your institution an advantage over competitors who leave AI guessing.
Offer attached to the EducationalOrganization. In-state tuition, out-of-state tuition, per-credit rates, and room and board are each separate offers.Offer describing scholarships or financial aid packages tells AI your institution provides financial assistance, which is one of the most searched education pricing queries.Offer nodes with itemOffered referencing each EducationalOccupationalProgram so AI can quote program-specific costs.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization Pricing page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Domain 2. Faq answer 3. Faq question 4. Financial aid description 5. Instate annual tuition 6. Instate tuition description 7. Organization name 8. Outofstate annual tuition 9. Outofstate tuition description 10. Room board cost 11. Room board description 12. Scholarship description and eligibility 13. Tuition page description 14. Tuition page title OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization Pricing" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add or remove Offer nodes to match your actual tuition structure and financial aid offerings.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/tuition/",
"name": "YOUR_TUITION_PAGE_TITLE",
"description": "YOUR_TUITION_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/tuition/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/tuition/#breadcrumb"
}
},
{
"@type": "EducationalOrganization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Tuition & Fees Schedule",
"itemListElement": [
{
"@type": "Offer",
"name": "In-State Tuition (Full-Time, Annual)",
"description": "YOUR_INSTATE_TUITION_DESCRIPTION",
"price": "YOUR_INSTATE_ANNUAL_TUITION",
"priceCurrency": "USD",
"itemOffered": {
"@type": "EducationalOccupationalProgram",
"name": "Undergraduate Programs"
}
},
{
"@type": "Offer",
"name": "Out-of-State Tuition (Full-Time, Annual)",
"description": "YOUR_OUTOFSTATE_TUITION_DESCRIPTION",
"price": "YOUR_OUTOFSTATE_ANNUAL_TUITION",
"priceCurrency": "USD",
"itemOffered": {
"@type": "EducationalOccupationalProgram",
"name": "Undergraduate Programs"
}
},
{
"@type": "Offer",
"name": "Room & Board (Annual)",
"description": "YOUR_ROOM_BOARD_DESCRIPTION",
"price": "YOUR_ROOM_BOARD_COST",
"priceCurrency": "USD"
},
{
"@type": "Offer",
"name": "Merit Scholarship",
"description": "YOUR_SCHOLARSHIP_DESCRIPTION_AND_ELIGIBILITY",
"price": "0",
"priceCurrency": "USD"
},
{
"@type": "Offer",
"name": "Financial Aid Package",
"description": "YOUR_FINANCIAL_AID_DESCRIPTION",
"price": "0",
"priceCurrency": "USD"
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/tuition/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tuition & Fees",
"item": "https://YOUR_DOMAIN.com/tuition/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use an Offer with "price": "0" and a description that explains the scholarship name, eligibility criteria, and award amount (e.g., "Dean's Merit Scholarship — $10,000/year for students with 3.8+ GPA"). The zero price signals no direct cost to the student, and the description gives AI the full context to relay accurately when someone asks about financial assistance.
Include both if your institution uses both models. Create separate Offer nodes for annual full-time tuition and per-credit-hour rates. Many prospective students ask about part-time costs, and AI can only answer if per-credit data is structured. Be clear in the name and description about which rate applies to which enrollment type.
Create separate Offer nodes for each program with different tuition, using itemOffered to reference the specific EducationalOccupationalProgram. For example, a nursing program and a business program may have different tuition. AI can then give program-specific cost answers instead of a single number that may not apply to what the student is asking about.