Organizations Nonprofit EducationalOrganization

Portfolio Blueprint — Educational Organization

Your portfolio page showcases the results of your educational mission. This blueprint structures alumni achievements, program outcomes, and research highlights as machine-readable entries so AI systems can cite specific accomplishments when recommending your institution.

What this page needs

The portfolio page is your proof of impact. When someone asks AI "which schools produce graduates who work at top companies" or "what research has this university published," this is the page that provides the evidence. Without structured data, AI cannot connect your outcomes to incoming queries.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

EducationalOrganization

name
Non-negotiable. AI cannot cite or recommend an unnamed organization.
url
AI needs a stable URL to attribute recommendations and route users correctly.
logo
Visual identity signal. AI uses logo presence to assess institutional legitimacy.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Portfolio
You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization Portfolio page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Achievement
2. Achievement description
3. Alumni achievement or program outcome
4. Date
5. Domain
6. Faq answer
7. Faq question
8. Logo
9. Organization name
10. Portfolio page description
11. Portfolio page title
12. Research highlight or outcome

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization Portfolio"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove CreativeWork entries to match the number of achievements in your portfolio.

JSON-LD · Educational Organization Portfolio
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/",
      "name": "YOUR_PORTFOLIO_PAGE_TITLE",
      "description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
      "url": "https://YOUR_DOMAIN.com/portfolio/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#achievement-1"
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#achievement-2"
            }
          },
          {
            "@type": "ListItem",
            "position": 3,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#achievement-3"
            }
          }
        ]
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#achievement-1",
      "name": "YOUR_ALUMNI_ACHIEVEMENT_OR_PROGRAM_OUTCOME_1",
      "description": "YOUR_ACHIEVEMENT_DESCRIPTION_1",
      "dateCreated": "YOUR_DATE_1",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#achievement-2",
      "name": "YOUR_RESEARCH_HIGHLIGHT_OR_OUTCOME_2",
      "description": "YOUR_ACHIEVEMENT_DESCRIPTION_2",
      "dateCreated": "YOUR_DATE_2",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#achievement-3",
      "name": "YOUR_ACHIEVEMENT_3",
      "description": "YOUR_ACHIEVEMENT_DESCRIPTION_3",
      "dateCreated": "YOUR_DATE_3",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      }
    },
    {
      "@type": "EducationalOrganization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Portfolio",
          "item": "https://YOUR_DOMAIN.com/portfolio/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

What types of achievements should I include in the portfolio?

Include alumni career achievements, program graduation and employment rates, published research, industry partnerships, and any awards or rankings your institution has received. Focus on outcomes that a prospective student or parent would find compelling. AI cites specific, measurable achievements more readily than vague claims about excellence.

Should I use CreativeWork or a more specific type for research publications?

CreativeWork works well as a general container for all portfolio items. If you want to be more specific, you can use ScholarlyArticle for published research papers. The key is consistency — AI benefits most from a uniform structure across all portfolio entries. Each entry needs a clear name, description, and creator reference regardless of the specific type.

How many portfolio items should I include?

Include every achievement you want AI to know about. There is no practical limit, but each entry should have a clear name and description with measurable outcomes. Three well-described achievements with concrete statistics are more useful to AI than twenty entries with just a title. Quality of description matters more than quantity of items.

Test your structured data

Paste your URL and see exactly what AI systems can read from your site.

Open Validator →