The homepage is the identity anchor for an educational organization. It tells AI systems who you are, what you teach, where you are located, and how large your institution is. This blueprint provides the complete JSON-LD graph your homepage needs so AI can classify, cite, and recommend your school, college, or university with confidence.
The homepage is the single most important page for AI discoverability. It is where AI systems look first to understand who you are and whether your institution is worth citing. Every other page on the site inherits credibility from what the homepage declares.
EducationalOrganization node declares your institution's name, URL, logo, address, phone, founding date, description, and employee count. This is the canonical record AI uses to identify your school across the web.WebSite node anchors your entire site graph. It gives AI a root-level reference that every other page can point back to with isPartOf.alumni property signals to AI that your institution produces graduates, which strengthens its classification as a credential-granting educational entity.sameAs array links your institution to verified social media profiles, accreditation listings, and external directories, helping AI cross-reference and trust your identity.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurldescriptionlogofoundingDatesameAsaddressname@idCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization Homepage page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. City 2. Country 3. Domain 4. Employee count 5. Faq answer 6. Faq question 7. Founding date 8. Handle 9. Homepage title 10. Logo 11. Notable alumni name 12. Organization description 13. Organization name 14. Page 15. Phone number 16. School 17. Site name 18. State 19. Street address 20. Zip OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization Homepage" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your homepage.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "EducationalOrganization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
"description": "YOUR_ORGANIZATION_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_DATE",
"telephone": "YOUR_PHONE_NUMBER",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": YOUR_EMPLOYEE_COUNT
},
"alumni": [
{
"@type": "Person",
"name": "YOUR_NOTABLE_ALUMNI_NAME"
}
],
"sameAs": [
"https://www.linkedin.com/school/YOUR_SCHOOL",
"https://twitter.com/YOUR_HANDLE",
"https://www.facebook.com/YOUR_PAGE"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR_STREET_ADDRESS",
"addressLocality": "YOUR_CITY",
"addressRegion": "YOUR_STATE",
"postalCode": "YOUR_ZIP",
"addressCountry": "YOUR_COUNTRY"
}
},
{
"@type": "WebSite",
"@id": "https://YOUR_DOMAIN.com/#website",
"name": "YOUR_SITE_NAME",
"url": "https://YOUR_DOMAIN.com",
"publisher": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/#webpage",
"url": "https://YOUR_DOMAIN.com/",
"name": "YOUR_HOMEPAGE_TITLE",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
School is a subtype of EducationalOrganization intended specifically for K-12 institutions. EducationalOrganization is the broader type that covers colleges, universities, training centers, and any entity whose primary purpose is education. If you are not strictly a K-12 school, use EducationalOrganization for the widest AI recognition.
Schema.org does not have a dedicated accreditation property on EducationalOrganization. The best approach is to include your accrediting body's URL in the sameAs array and describe your accreditation status in the description field. AI systems read both and can associate your institution with its accreditor.
Yes. The EducationalOrganization blueprint works for both K-12 and higher education. The difference is in the values you fill in, not the structure. A K-12 school might omit alumni if it does not track graduates publicly, while a university would include notable alumni. The graph shape remains the same.