Your events page is where AI learns about upcoming open houses, graduation ceremonies, new student orientations, and campus activities. This blueprint structures each event with dates, locations, and organizer references so AI can surface your events when prospective students and families search for things to attend.
Events are time-sensitive content that AI needs to handle with precision. When someone asks AI about upcoming open houses or orientation dates at your institution, AI needs structured event data with exact dates and locations to give a useful answer instead of pointing to a generic events page.
startDate and endDate in ISO 8601 format. AI uses these to determine whether an event is upcoming, currently happening, or already past.location property with a Place node tells AI exactly where the event takes place. Include the venue name and a PostalAddress for on-campus events.organizer property with an @id reference back to #organization connects each event to your institution, so AI knows who is hosting it.name and description fields to clearly identify the type of event — open house, commencement, orientation, lecture — so AI can match it to the right queries.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization Events page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. City 2. Country 3. Domain 4. Event description 5. Event end date 6. Event name 7. Event slug 8. Event start date 9. Faq answer 10. Faq question 11. Organization name 12. State 13. Street address 14. Venue name 15. Zip OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization Events" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add or remove Event entries to match the events your institution is hosting.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Event",
"@id": "https://YOUR_DOMAIN.com/events/YOUR_EVENT_SLUG_1/#event",
"name": "YOUR_EVENT_NAME_1",
"description": "YOUR_EVENT_DESCRIPTION_1",
"startDate": "YOUR_EVENT_START_DATE_1",
"endDate": "YOUR_EVENT_END_DATE_1",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"@type": "Place",
"name": "YOUR_VENUE_NAME_1",
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR_STREET_ADDRESS",
"addressLocality": "YOUR_CITY",
"addressRegion": "YOUR_STATE",
"postalCode": "YOUR_ZIP",
"addressCountry": "YOUR_COUNTRY"
}
},
"organizer": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
},
{
"@type": "Event",
"@id": "https://YOUR_DOMAIN.com/events/YOUR_EVENT_SLUG_2/#event",
"name": "YOUR_EVENT_NAME_2",
"description": "YOUR_EVENT_DESCRIPTION_2",
"startDate": "YOUR_EVENT_START_DATE_2",
"endDate": "YOUR_EVENT_END_DATE_2",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"@type": "Place",
"name": "YOUR_VENUE_NAME_2",
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR_STREET_ADDRESS",
"addressLocality": "YOUR_CITY",
"addressRegion": "YOUR_STATE",
"postalCode": "YOUR_ZIP",
"addressCountry": "YOUR_COUNTRY"
}
},
"organizer": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
},
{
"@type": "Event",
"@id": "https://YOUR_DOMAIN.com/events/YOUR_EVENT_SLUG_3/#event",
"name": "YOUR_EVENT_NAME_3",
"description": "YOUR_EVENT_DESCRIPTION_3",
"startDate": "YOUR_EVENT_START_DATE_3",
"endDate": "YOUR_EVENT_END_DATE_3",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"@type": "Place",
"name": "YOUR_VENUE_NAME_3",
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR_STREET_ADDRESS",
"addressLocality": "YOUR_CITY",
"addressRegion": "YOUR_STATE",
"postalCode": "YOUR_ZIP",
"addressCountry": "YOUR_COUNTRY"
}
},
"organizer": {
"@id": "https://YOUR_DOMAIN.com/#organization"
}
},
{
"@type": "EducationalOrganization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com"
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/events/#webpage",
"url": "https://YOUR_DOMAIN.com/events/",
"name": "Events — YOUR_ORGANIZATION_NAME",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/events/#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/events/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Events",
"item": "https://YOUR_DOMAIN.com/events/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Create a separate Event node for each occurrence with its own startDate and endDate. While this means more markup, it gives AI precise dates for each instance. Alternatively, you can list the next upcoming occurrence and update the structured data on a regular schedule to keep the dates current.
Change eventAttendanceMode to "https://schema.org/OnlineEventAttendanceMode" and replace the location with a VirtualLocation node that includes a url pointing to the streaming or meeting link. For hybrid events, use "https://schema.org/MixedEventAttendanceMode" and include both a Place and a VirtualLocation.
Yes. Add an offers property to each Event with an Offer that includes a url pointing to the registration page. Set price to "0" and priceCurrency to "USD" for free events, or include the actual ticket price. This lets AI tell users both about the event and how to register in a single answer.