Your contact page is where AI confirms that your institution is reachable. Educational organizations have multiple departments that handle different inquiries — admissions, registrar, financial aid. This blueprint structures each contact point so AI can route prospective students, current students, and families to the right office.
Educational institutions are not single-contact organizations. A prospective student asking about applications needs the admissions office, not the registrar. AI can only route inquiries correctly if each department's contact details are declared as separate structured data nodes.
ContactPage as the page type explicitly tells AI this is the page for contacting your institution, not a generic web page.ContactPoint with a unique contactType, phone number, and email. AI uses the contactType to match the right department to the user's question.address and geo properties tell AI where your campus is located, which matters for local search queries and distance-based recommendations.openingHoursSpecification tells AI when each office is available, helping it answer questions like "can I call the registrar today?"Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlcontactPointaddressCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization Contact page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Admissions email 2. Admissions phone 3. City 4. Close time 5. Country 6. Domain 7. Faq answer 8. Faq question 9. Financial aid email 10. Financial aid phone 11. Latitude 12. Longitude 13. Main phone 14. Open time 15. Organization name 16. Registrar email 17. Registrar phone 18. State 19. Street address 20. Zip OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization Contact" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add or remove ContactPoint entries to match the departments your institution has.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ContactPage",
"@id": "https://YOUR_DOMAIN.com/contact/#webpage",
"name": "Contact — YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com/contact/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb"
}
},
{
"@type": "EducationalOrganization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_ORGANIZATION_NAME",
"url": "https://YOUR_DOMAIN.com",
"telephone": "YOUR_MAIN_PHONE",
"address": {
"@type": "PostalAddress",
"streetAddress": "YOUR_STREET_ADDRESS",
"addressLocality": "YOUR_CITY",
"addressRegion": "YOUR_STATE",
"postalCode": "YOUR_ZIP",
"addressCountry": "YOUR_COUNTRY"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "YOUR_LATITUDE",
"longitude": "YOUR_LONGITUDE"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "YOUR_OPEN_TIME",
"closes": "YOUR_CLOSE_TIME"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "admissions",
"telephone": "YOUR_ADMISSIONS_PHONE",
"email": "YOUR_ADMISSIONS_EMAIL",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"contactType": "registrar",
"telephone": "YOUR_REGISTRAR_PHONE",
"email": "YOUR_REGISTRAR_EMAIL",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"contactType": "financial aid",
"telephone": "YOUR_FINANCIAL_AID_PHONE",
"email": "YOUR_FINANCIAL_AID_EMAIL",
"availableLanguage": "English"
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact",
"item": "https://YOUR_DOMAIN.com/contact/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
AI reads the contactType value on each ContactPoint and matches it to the user's intent. If someone asks "how do I apply," AI looks for a ContactPoint with contactType set to "admissions". If someone asks about tuition payments, AI looks for "financial aid". Use descriptive, common terms for contactType so the matching works reliably.
Add a separate ContactPoint with contactType set to "international admissions" and include the availableLanguage property listing languages your international office supports. If international inquiries go to the same admissions office, you can add multiple availableLanguage values to the existing admissions ContactPoint instead.
Yes. Financial aid is one of the most common reasons students contact an institution. A dedicated ContactPoint with contactType set to "financial aid" ensures AI can give a direct phone number and email when someone asks about scholarships, FAFSA, or tuition assistance — instead of routing them to a general switchboard.