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Blog Post Blueprint — Educational Organization

Blog posts are the content AI actually cites. When your faculty publish articles about their research, when staff share student success stories, or when your institution publishes educational guides, structured data tells AI who wrote it, when it was published, and which institution stands behind it — turning a page of text into a quotable, attributable source.

View Prompt View JSON

What this page needs

Blog posts are the pages AI cites most often. When someone asks an AI about a topic your faculty or staff have written about, these are the signals it looks for before quoting or linking your article.

BlogPosting type. Use BlogPosting as the @type so AI recognizes the page as authored editorial content rather than a generic web page.
Author as a Person with faculty credentials. A Person node with name, jobTitle, and sameAs links tells AI who is responsible for the content. For faculty authors, the job title and institutional affiliation signal subject-matter expertise.
Publisher as EducationalOrganization. The publisher field links the article to your institution via the #organization reference. AI uses this to attribute the content to an educational institution, which carries more weight than an unaffiliated individual.
datePublished and dateModified. AI systems weight freshness. These two fields let AI decide whether your article is current enough to cite, which is especially important for research-related content.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BlogPosting

headline: AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description: AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished: AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
dateModified: Signals the content is maintained and current. Without it AI cannot distinguish fresh content from abandoned posts.
author: Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher: AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
image: Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.

Person

name: Named leadership increases organizational trust. AI recommends organizations with identifiable leaders more confidently.
jobTitle: AI uses job title to identify the organization's leadership and assess organizational structure.
url: AI verifies real people exist through linkable profiles.
sameAs: AI cross-references leadership against external sources to build organizational credibility.

EducationalOrganization

name: Non-negotiable. AI cannot cite or recommend an unnamed organization.
url: AI needs a stable URL to attribute recommendations and route users correctly.
logo: Visual identity signal. AI uses logo presence to assess institutional legitimacy.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Educational Organization Blog page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Author name
2. Author slug
3. Category
4. Domain
5. Faculty or staff title
6. Faq answer
7. Faq question
8. Featured image
9. Linkedin
10. Logo
11. Modified date
12. Organization name
13. Post description
14. Post slug
15. Post title
16. Publish date
17. Scholar id
18. Word count

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Educational Organization Blog"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This template covers a single blog post page on an educational organization website.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BlogPosting",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
      "headline": "YOUR_POST_TITLE",
      "description": "YOUR_POST_DESCRIPTION",
      "datePublished": "YOUR_PUBLISH_DATE",
      "dateModified": "YOUR_MODIFIED_DATE",
      "author": {
        "@id": "https://YOUR_DOMAIN.com/#author"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
      "articleSection": "YOUR_CATEGORY",
      "wordCount": YOUR_WORD_COUNT
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#author",
      "name": "YOUR_AUTHOR_NAME",
      "jobTitle": "YOUR_FACULTY_OR_STAFF_TITLE",
      "url": "https://YOUR_DOMAIN.com/faculty/YOUR_AUTHOR_SLUG/",
      "worksFor": {
        "@id": "https://YOUR_DOMAIN.com/#organization"
      },
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_LINKEDIN",
        "https://scholar.google.com/citations?user=YOUR_SCHOLAR_ID"
      ]
    },
    {
      "@type": "EducationalOrganization",
      "@id": "https://YOUR_DOMAIN.com/#organization",
      "name": "YOUR_ORGANIZATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blog",
          "item": "https://YOUR_DOMAIN.com/blog/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "YOUR_POST_TITLE",
          "item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should faculty members be listed as Person authors or should the institution be the author?

Use a Person node for the faculty member as the author and reference the institution as the publisher. AI gives more weight to content authored by a named individual with verifiable credentials. The worksFor property on the Person node connects the author to your institution, giving AI both individual expertise and institutional backing.

How should student stories and testimonials be structured?

Student stories still use the BlogPosting template. If a student wrote the post, list them as the Person author with a jobTitle like "Student" or "Graduate Student." If a staff member wrote about a student, the staff member is the author. Either way, the institution remains the publisher so AI knows the content comes from an official source.

How do I handle research-focused blog content differently from general news?

Use the articleSection field to distinguish content types — "Research," "Campus News," "Student Life," and so on. For research content, add a Google Scholar link in the author's sameAs array and consider using ScholarlyArticle instead of BlogPosting if the content is a formal research summary. The articleSection helps AI categorize your content for the right types of queries.